Yan Decock

Founder of Direction Makers, a company specializing in the creation, development, and distribution of food brands.

I support companies, manufacturers, investors, and creators in launching new products and gaining market access. My expertise covers the entire value chain: brand strategy, product innovation, commercial development, listing with supermarkets, specialized channels, HORECA, and project structuring.

Through Direction Makers, I also develop partnerships with content creators, manufacturers, and brands to build differentiating concepts capable of establishing themselves in competitive markets.

Consulting firm specializing in agri-food, distribution, and business development.

Through YDEXE, I support managers, SMEs, manufacturers, and project leaders in their growth, structuring, and commercial development challenges.

My interventions notably cover:

• Development strategy and growth plans

• Commercial development and key account negotiation

• Listing with supermarkets and specialized channels

• Business structuring and management support

• Transition management and outsourced commercial direction

• Training and skills development for teams

With over 10 years of experience in the agri-food sector, I have participated in the development of nationally distributed brands, the opening of several thousand points of sale, and the support of numerous entrepreneurial projects.

I also work as a lecturer and speaker for schools, universities, incubators, and companies on topics of entrepreneurship, brand development, distribution, and bringing ideas to market.

My approach is based on a pragmatic, field-oriented vision, combining strategy, execution, and concrete results.

Founder and General Manager of NAKA, a French brand of innovative beverages developed around well-being trends and new consumption habits.

Full management of the company, from concept creation to commercial development: brand strategy, product development, financing, operational management, sales negotiation, and national deployment.

Management of a team of 6 employees and coordination of industrial, logistical, and commercial partners to ensure brand growth.

Main achievements:

- Creation and launch of the NAkA brand.

- National listing with Monoprix, Franprix, Casino, Auchan, and Intermarché.

- Development of a network of over 1,500 points of sale (€500k turnover)

- Commercial development in mass retail, HORECA, and specialized networks.

- Structuring of operations, production, and growth strategy.

- Development of strategic partnerships and brand visibility.