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Description

Are you an HR, recruitment, or professional training professional?

You know that communication can be a driver of growth, but you don't know where to start.

While you remain silent, your competitors are speaking up.

They occupy the space, structure their message, and capture attention.

Not because they are more competent than you.

But because they are more visible.

With every post published, they don't just gain likes:

=> They generate opportunities,

=> They build their credibility,

=> They attract prospects and talent.

I'm Yana, your strategic ally to transform your communication into a business lever.

I was an HR and Recruiter for over 10 years.

I know your challenges from the inside because I've lived them.

Today, I put this field expertise to work for:

- Recruitment agencies,

- HR Consulting / QWL firms,

- Independent HR, Recruitment and/or Professional Training professionals,

- Training organizations,

- HRTech, SaaS, HR software vendors,

- HR Media.

What I do for you:

=> I transform your communication into a lever for opportunities through LinkedIn ghostwriting and e-mailing, with a practical and business-oriented approach.

How I work?

1. Kick-off meeting to define your challenges and objectives

2. Clarification of positioning (target audience, promise, angles)

3. Content writing

4. Revisions until approval

5. Publication

Still not (fully) convinced?

- I know how to convince a demanding HR professional. I was one.

- Specifically, in my last HR role, I:

✅ Spoke with over 2000 candidates,

✅ Conducted over 1000 recruitment interviews,

✅ Carried out over 1500 HR/QWL interviews,

✅ Recruited nearly 250 employees.

- My background and achievements speak louder than a long speech ⬇️

I look forward to discussing your project!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Tours (up to 50km), Paris (up to 50km), Poitiers (up to 50km), Bordeaux (up to 50km), Orléans (up to 50km)

FinTech
LinkedIn Ghostwriter
PRIVATE EQUITY
October 2025 - Today (8 months)
Paris, France
LinkedIn ghostwriting mission for the CEO of a FinTech company.

=> Strategic editorial support aimed at strengthening the executive's visibility and generating business opportunities.

Services provided:

- Definition of editorial angles and communication style
- LinkedIn profile optimization
- LinkedIn ghostwriting for the executive and the Company Page

=> Writing 12 LinkedIn posts per month, focused on expertise and business

Results obtained after 2 weeks of publishing, with an audience of less than 600 followers:

=> 3 qualified inbound leads converted into client meetings

A content strategy focused on credibility, education, and conversion, tailored to the B2B challenges of a FinTech company.

Executive personal branding
Profile optimization
B2B Marketing
Community management
LinkedIn Ghostwriting Social Networks Communication Strategy Digital Communication LinkedIn
OLM ONE LOVE MANAGEMENT
Ghostwriter and Copywriter
CONSULTING AND AUDITS
August 2025 - October 2025 (2 months)
Paris, France
Support for the Founder of One Love Management in writing an e-book.

Topic: Employee Experience - Customer Relations - AI.

"Customer Care in the Age of AI: Our Customer Service Representatives Are Our Greatest Asset"

- E-book of over 130 pages: strategy, conception, writing.

https://www.onelovemanagement.fr/ebook-transformation-ia-management-humain

- Creation of the communication strategy for the launch (LinkedIn, Instagram, and email): writing of posts.

- Writing of a landing page + VSL script.

- Implementation of the communication strategy.

Employee experience
Management
Customer relations
Quality of life at work (QWL)
Employee engagement
Company culture
Human management
Managerial communication
LinkedIn Ghostwriting Copywriting Digital Communication Strategy Landing Page Copywriting
Cabinet de recrutement
LinkedIn Ghostwriter and Copywriter
HUMAN RESOURCES
July 2025 - Today (11 months)
Paris, France
Ghostwriting and emailing mission for the two partners of a recruitment firm.

=> Editorial support aimed at strengthening the executives' visibility, structuring their communication, and nurturing relationships with their client and candidate audiences.

Services provided:

- LinkedIn ghostwriting for both partners
- LinkedIn profile optimization
- Writing 8 LinkedIn posts per month
- Writing 2 newsletters per month, with 2 distinct segmentations (clients / candidates)

Results obtained:

=> Newsletter open rates between 30% and 50%, depending on the send
=> Business opportunities generated through content creation
=> Brand image and expertise

An editorial strategy focused on professional expertise, education, and credibility, tailored to the challenges of recruitment and HR decision-makers.

Recruitment agency
Recruitment professionals
Sourcing
Outsourcing
HR Communication
HR Marketing
Employer Branding
Candidate Experience
Email Marketing
LinkedIn Ghostwriting Copywriting Marketing and Communication Planning LinkedIn Writer Strategic Storytelling