About Yami
Spanish
Native or bilingual
English
Fluent
Italian
Basic
Experience
- SEO & Paid Media ConsultantFreelance / Agency / Multi-client ProjectsSeptember 2025 - Today (11 months)Comprehensive management of SEO and Paid Media projects for B2B and B2C clients in e-commerce, health, services, and industry sectors, developing strategies focused on acquisition, profitability, and digital growth.SEO• Technical SEO audits and identification of organic growth opportunities• Strategic keyword research based on search intent and business needs• On-page optimization of landing pages, categories, and product pages• Web architecture, internal linking, and indexing improvements• Coordination of SEO content aimed at qualified traffic• Improvement of average positioning from 28 to 7 in a B2B project• Management of projects with over 2.8M organic impressionsSEM / Paid Media• Creation, management, and optimization of Google Ads campaigns (Search, Shopping, PMax)• Full funnel Meta Ads campaign management (prospecting + remarketing)• Continuous optimization based on ROAS, CPA, CTR, and conversion rate• Scaling of profitable campaigns while maintaining budget efficiency• Achieved 14 ROAS in Google Ads campaigns• Over 100,000 clicks managed and 3,000+ conversionsReporting & Growth• Reporting in GA4, Search Console, and Looker Studio• Performance analysis and proposal of strategic actions• Simultaneous management of multiple accounts and priorities
- Digital Marketing Manager – B2B Industrial SectorIn-house ProjectRETAIL (LARGE RETAILERS)October 2023 - September 2025 (1 year and 11 months)Development of an integrated digital strategy for an industrial sector company focused on B2B acquisition and technical positioning.SEO & ContentOn-page and off-page SEO strategy in a competitive technical nicheB2B keyword research focused on lead generationTechnical-commercial content writing and coordinationOptimization of web architecture and service pagesPaid MediaManagement of Google Ads campaigns focused on lead generationInvestment optimization and CPL improvementRemarketing campaigns and qualified lead generationCRM & GrowthEmail marketing automationReporting with GA4, Search Console, and dashboardsCoordination of actions between marketing and business
- Ecommerce Growth Specialist – Fashion & Jewelry SectorEcommerce ProjectRETAIL (LARGE RETAILERS)December 2021 - Today (4 years and 8 months)Development of an integrated digital strategy for a fashion and accessories e-commerce company focused on profitable growth.SEO & ConversionSEO optimization of product pages, categories, and landing pagesImprovement of web structure and navigation focused on conversionContent strategy for commercial organic trafficPaid MediaManagement of Meta Ads and Google Ads campaigns for online salesDynamic remarketing and catalog campaignsScaling campaigns with a focus on ROASBranding & ContentDigital brand strategy designVisual and promotional content productionLoyalty and email marketing actions
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Education
- Higher Technician in Marketing and Advertising, Marketing and advertisingMEDAC2025Técnico Superior en Marketing y Publicidad, Marketing y publicidad
- Product ManagerCoderhouseProduct Manager
Certifications
- Social media marketing in commerceCONFEMETAL2024