Yamini Shinghal

• • Advising public- and private-sector organisations on strategic marketing and communications to support growth, transformation and market positioning.

• • Partnering with leadership teams to define purpose, align narratives, and communicate strategy and progress with clarity, credibility and impact.

• • Designing integrated marketing and communications strategies that connect brand, reputation, audience engagement and commercial objectives.

• • Directed a flagship UHNW event in Switzerland, reinforcing the MENA–Asia corridor through curated hospitality, thought leadership, and lifestyle-led experiences.

• • Developed a tactical marketing plan with initiatives across succession planning, next-gen wealth, alternative assets, culture, and brand partnerships.

• • Launched HSBC's Global Entrepreneurial Wealth Report through an integrated program, supported wealthy entrepreneurs in business succession planning.

• • Achievements: Scored 4.9/5 NPS; Engaged UHNW clients and supported RM conversations; Strengthened HSBC's reputation as a leader in wealth and legacy planning; Built stronger crossbusiness collaboration

• • Agency leadership, across various clients

◦ o Directed the strategic planning and communications for Mastercard's EDGE 2023 Forum, convening global leaders to shape the future of digital commerce.

◦ o Led transformation communications for the merger of National Life & General Insurance Company (NLGIC) and RSA Middle East, creating the new LIVA Group.