Freelancer profile translated to English.

Description

Through my many years of work experience in both the activeconception and execution of CRM strategies(regarding the coverage and optimization of thecustomer lifecyclethrough marketing automation +newsletters**) in various industries, as well as my experience in **supporting and advisingnumerous companies in expanding their marketing activities with the Emarsys platform, I offer a wide range of services for managing and executing CRM-relevant projects.

When taking on a project, it is particularly important to me to know thegoals on both a qualitative and quantitative leveland to always keep theend customerat the forefront of strategy implementation. Through exchange and collaboration with other departments and resources on the client's side, I gain the necessary insight to quickly understand the customer profile and formulate an adequate approach.

Working with me as a CRM Manager and consultant means being able to rely on the necessary work being done, even when tasks arise outside the defined scope, as the end product is more important to me than a meticulous differentiation of responsibilities.

I look forward to hearing from you and about your upcoming project!

Languages

German
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

MyInnerHealthClub
CRM Manager
HEALTH AND WELLNESS
September 2022 - March 2023 (6 months)
Berlin, Germany
Setting up the complete email communication strategy, conception of the strategy for moving existing customers to a new contract model and the associated communication, ad-hoc campaign creation as well as automations for the entire customer lifecycle
Emarsys
Account Manager
SOFTWARE PUBLISHING
September 2017 - September 2021 (4 years)
Berlin, Germany
Management of a customer portfolio of approx. 30 companies with an annual turnover of approx. €1.8 million; advice on current software usage and expansion of marketing activities in the CRM area; contract design and negotiations with various stakeholders on the customer side; close collaboration with the respective marketing/CRM teams as well as internal stakeholders (product management, training, implementation, solution architects, etc.)
Zalando
Email Marketing Manager
E-COMMERCE
July 2016 - September 2017 (1 year and 2 months)
Berlin, Germany
Creation of email marketing campaigns for DACH; conception, creation and optimization of marketing automations; collaboration with other departments (content, BI, other marketing channels); analysis and reporting