Freelancer profile translated to English.

Description

Expert in Retail Marketing & Brand Management 360 | Luxury & Beauty

With over 10 years of experience in the luxury and beauty industry, I support brands in their 360° strategy, combining a business-driven and customer-centric approach.

Key Expertise:

✔ Brand Management – Brand development and management

✔ Trade Marketing – Activation & omnichannel strategy

✔ CRM & Customer Experience – Loyalty and engagement

✔ Visual Merchandising & Brand Image – Visibility and storytelling optimization

Passionate about the world of perfume and beauty, I have collaborated with prestigious houses such as Chanel, La Prairie, Clarins, By Terry, Sephora Collection, as well as major perfume brands: Nina Ricci, Prada, Valentino, Carolina Herrera, Paco Rabanne, Creed, Lalique…

📍 Retail | Travel Retail | Wholesale

Need strategic or operational support? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Dior
Senior Retail Marketing Manager
LUXURY GOODS
May 2025 - Today (1 year and 3 months)
Paris, France
Responsible of Dior’s retail events worldwide:
- In-store events
- Outside venues
- After show events (Client day and screening)

Manage a team of 4 people
Events Project Coordination Retail Marketing Change Management Fashion
YVES ROCHER GROUP (SABON)-
SENIOR GLOBAL MARKETING MANAGER
January 2022 - January 2025 (3 years)
Tel Aviv, Israel
Leading the 360° marketing strategy to develop the brand internationally and optimize its commercial impact in Europe, Japan, China, and the United States.
• Definition & execution of the global marketing plan: brand strategy, digital activations, Retail & e-commerce campaigns.
• Orchestration of launches & commercial highlights to strengthen customer acquisition and loyalty.
• Development of gift offers & GWPs in collaboration with international suppliers.
• Optimization of marketing performance (sell-out, KPIs, ROI).
• Leadership of the wholesale and marketplaces strategy and distribution.
• International management & coordination: 2 direct reports + 5 Brand Managers in transversal roles
SEPHORA-
GLOBAL BRAND EXPERIENCE MANAGER
January 2021 - December 2021 (11 months)
Paris, France
Definition and deployment of retail and digital initiatives to enrich the customer experience (EMEA, SEA, China, US)
• Launch of omnichannel projects: "Skincare Diagnosis", digital treasure hunt, and e-learning platforms.
• Optimization of retail performance: implementation of the "Mystery Shopping" program in Europe.
• Monitoring KPIs & strategic recommendations to maximize the ROI of activations.
• Competitive intelligence & benchmarks to identify trends and opportunities.