Freelancer profile translated to English.

Description

With over 5 years of experience in agencies and fashion houses, I have acquired solid expertise primarily in the fields of Fashion and Luxury.

My career has notably led me to gain significant experience at Karla Otto, where I had the opportunity to manage clients such as Berluti, Lanvin, COS, DSquared, Anine Bing, Vestiaire Collective, etc. But also internally within the Berluti fashion house.

I currently act as a press officer, consultant, public relations communication manager, influencer, and Event Manager.

As part of my missions, I ensure the coordination and harmonization of all media strategies through various communication channels: press, influencers, events, in compliance with the strategy developed and implemented with the fashion house.

I am enthusiastic about the idea of collaborating with you and putting my skills to work for your projects. Do not hesitate to contact me for any future collaboration opportunities!

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Cannes (up to 20km), Paris (up to 10km)

Berluti
Press and Special Events Assistant
LUXURY GOODS
June 2018 - June 2019 (1 year)
Paris, France
- Processing, coordination, and follow-up of shopping requests with international press offices
- Monitoring of the budget for press sample orders and invoices,
- Management and sending of press samples
- Coordination of product requests with creative, marketing, and boutique teams
- Monitoring of press coverage and reporting
- Organization of all types of physical or digital events (fashion shows, presentations, cocktail parties, launch parties, etc.)
Fashion Luxury Press Relations Events Communication
Karla Otto
Account Manager - Communication
LUXURY GOODS
October 2019 - December 2023 (4 years and 3 months)
Paris, France
- Management of client portfolio (Berluti, Lanvin, COS, Vestiaire Collective, Anine Bing, DSquared2, Mercedes-Benz, Joseph Duclos)
- Processing of shopping requests for France and Europe
- Coordination and support of international shopping requests with 7 international offices (UK, US, IT, GER, CHINA, HK, UAE)
- Sending of press releases, lookbooks, visuals, invitations, etc., and follow-ups
- Maintenance and monitoring of press/VIP/influencer contact lists
- Development of communication, press, influencer, and media strategies
- Contact, negotiation, contracts, and follow-up of influencer projects
- Press and influencer seeding
- Planning and implementation of partnerships, brand features, news, and activations
- Monitoring and statistical analysis of editorial and digital results; and ROI
- Creation and sending of international press reviews (France, Europe, and worldwide)
- Creation and sending of monthly activity reports to clients
- Team management of three people (assistants and interns)
- Organization of all types of physical or digital events (fashion shows, presentations, cocktail parties, dinners, launch parties, etc.)
- Creation of guest lists, creation and sending of invitations, follow-up and confirmation of RSVPs, operational support, interview organization, monitoring of coverage and results
Press Relations Luxury Fashion Communication Influence Events