Yaëlle Ebelle

Assisting Kolecto in the commercial development of its management and financing solutions for VSEs.

As part of this project, I assisted William, founder of Logichrono, in the complete structuring of his commercial strategy and the formalization of an expert audit in 9 chapters.

I designed a tailor-made consultative sales methodology (inspired by SPICED, SONCAS, and Challenger Sale), a 90-day action plan, a behavioral alert grid, monitoring KPIs, as well as a field guide for client meetings.

The objective: professionalize the commercial approach, strengthen the consulting posture, and prepare the company's scalability in the overseas market.

As a freelance consultant, I had the opportunity to work on diverse projects in marketing and sales for companies looking to improve their performance. My main role was to design and implement marketing strategies adapted to the specific needs of each client. I relied on my skills in market analysis, project management, and process optimization to define concrete action plans, helping these companies achieve their commercial objectives.

My approach was focused on supporting companies throughout the implementation of recommended actions. I not only conducted market studies and customer segmentation but also developed sales materials, designed digital campaigns, and set up performance tracking tools. This role allowed me to intervene at various levels of the sales strategy, from prospecting to customer loyalty.

I also developed a strong sense of autonomy and rigor, being responsible for managing my missions from A to Z, while being in direct contact with clients to adjust our actions based on their feedback. This role allowed me to strengthen my project management skills and gain a more comprehensive understanding of commercial challenges, while also adopting a flexible and personalized approach for each company.

This experience allowed me to work with a wide variety of clients, gain expertise in several sectors, and refine my strategic and operational marketing skills. It also gave me the opportunity to test different approaches and adopt a proactive method in the face of challenges.