About Yael
What I deliver
What I solve
English
Fluent
French
Native or bilingual
Experience
- FormbaseFounderJanuary 2026 - Today (5 months)After 15+ years building alongside CEOs and CTOs, I'm opening a new chapter.In parallel with Geko, where I co-manage 8 processes to build an on-demand commerce platform for underserved communities.I build my own products.Solo, augmented by AI. Claude Code as co-pilot, autonomous agents, pipelines running 24/7. What took a team to deliver yesterday is delivered solo today.Same standards, same rigor, same obsession with systems, this time applied to my own ideas. Design systems, engineering, AI, product.
- GekoCEO - Co-founder & AI Product EngineerE-COMMERCEAugust 2025 - Today (10 months)Surat Thani, ThailandBuilding and operating an on-demand service platform designed for islands and underserved local markets, where logistics, availability, and execution reliability remain fragmented. The platform operates on a 10% commission model with fair principles, ensuring sustainable revenue for merchants and delivery drivers while maintaining high operational standards.Co-leading a team of 9 people across product, systems, and operations, with the construction of an organization and anAI-native stackdesigned for rapid and autonomous execution. The goal is to create an AI-ready operational layer connecting local businesses, delivery drivers, and customers.Highlights
- Self-funded, end-to-end platform operation, from the product marketplace to operations, ensuring supply chain reliability.
- Development of a knowledge graph powering autonomous agents to coordinate information, systems, and operational workflows
- ShipfoxFounding Product DesignerSOFTWARE PUBLISHINGJuly 2025 - April 2026 (9 months)Paris, FranceFounding Product Designeras the 5th team member, owning the end-to-end product for a CI platform integrated with GitHub Actions, designed for teams needing high performance, reliability, and cost-effectiveness.Solid product foundations through a clear system architecture,AI-ready design systems, and a workflow where design occurs directly in the codebase.The codebase becomes the single source of truth, removing the traditional bottleneck between Figma and prototypes, enabling faster execution, closer collaboration with engineering, and smoother product adoption.Highlights
- Onboarding redesign (+50% conversion via PostHog cohorts)
- AI-ready Design System
- Direct contribution to the codebase
- Product foundations: structure, workflows, delivery, and automation
Reviews
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Education
- Information Systems Project ManagerMaster in Computer Science, Multimedia and Management Engineering2014
Certifications
- CTI Entrepreneurship Business CreationEPFL Innovation Park2016
- Apply Psychology to DesignOpenclassrooms