About Yaël
I’m a Dutch product designer who has lived in multiple countries, and with a family from all over the world, I bring a global perspective to how I see people and design. I’ve always been drawn to creating, and I’m especially inspired by the intersection of creativity, psychology, and technology. I love using research and storytelling to solve real problems through thoughtful digital experiences.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- AquaviaProduct DesignerTRAVEL AND TOURISMJanuary 2025 - January 2026 (1 year)Amsterdam, NetherlandsLed the rebrand and end-to-end website redesign for a vacation rental business to improve trust, organic visibility, and direct booking conversion.Conducted user interviews and task-based usability testing to identify friction in stay selection, date picking, and direct booking decision-making.Designed and iterated a high-fidelity clickable prototype, refining the experience through weekly client feedback and validation in Useberry.Built a lightweight design system and refreshed the brand identity, including logo, typography, UI patterns, and trust-building visual direction.Improved booking clarity by redesigning the hero, surfacing reviews and trust signals, and simplifying the date-picker interaction.Delivered measurable impact: 80% less booking-flow confusion, 2× more booking inquiries, and a 2.5-second faster first content load after implementation.
- Third Culture LabProduct DesignerCONSULTING AND AUDITSJanuary 2025 - January 2026 (1 year)Amsterdam, NetherlandsDesigned a marketing website for a global sourcing studio, translating a complex service offering into clear, conversion-focused messaging across sourcing, production, QC, and logistics.Structured the site architecture around the company’s core service pillars—launch sourcing, supplier negotiation, sampling/quality control, and delivery coordination—to make the offer easier to understand and buy into.Developed homepage messaging that positioned the business as an “operator-led” sourcing partner for consumer brands, clarifying its end-to-end value proposition for merch, kits, packaging, and branded goods.Created a step-by-step website narrative (“define the scope,” “source and validate,” “produce and deliver”) to explain the sourcing workflow and reduce perceived complexity for potential clients.Designed trust-building sections using proof points such as vetted factories, negotiated pricing, QC systems, production oversight, timelines, and external press coverage.Built service and landing page content around operational benefits like cost control, scalability, timeline management, and quality assurance to support lead generation.Used repeated calls to action and benefit-led copy to push users toward inquiry and project kickoff actions such as “Get Started” and “Our Services.”Presented client and media validation through testimonials and featured press placements to strengthen credibility for a premium B2B services brand.
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Education
- Master of Business Administration (MBA)University of Amsterdam2022
Certifications
- UX SpecializationGoogle2025