About Yaël
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Italian
Basic
Russian
Basic
Experience
- BY Designer StudioDigital Agency DirectorSOCIAL NETWORKSJuly 2022 - Today (3 years and 11 months)Paris, FranceBY Designer Studio is a creative agency specializing in website creation, branding, and digital strategy. We help businesses and entrepreneurs build a strong brand image and an effective online presence through modern designs, impactful communication, and strategies tailored to their goals.From designing a high-performing website to managing social media, we put our expertise to work for your visibility and growth.Your brand deserves the best. 🚀
- Orange Business ServicesEditorial Marketing Operations ManagerTELECOMMUNICATIONSSeptember 2022 - September 2024 (2 years)Paris, France• Creation of promotions around offers and sales support tools to make them known.• Running media campaigns on social networks.• Improving SEO on three internal websites dedicated to business mobility solutions, interfaced behind orange-business.com and orange pro.orange.fr.• Adaptation of articles for customers to suit our different target audiences and specific uses.• Development of our media/non-media advertising campaigns.• Management of internal communication through the animation of a weekly editorial committee and the creation/distribution of a weekly newsletter.• Writing articles on the intranet.• Analysis of our subscriber base to identify behaviors and define action plans.• Creation of digital sales support tools.• Monitoring communication around the deployment of these digital tools.
- Orange Business ServicesOperational Marketing ManagerTELECOMMUNICATIONSSeptember 2021 - September 2022 (1 year)Paris, France• Consistency between customer journeys and sales representative journeys.• Ensuring the proper deployment of offers.• Creation of editorial content and other sales support tools: product and service presentations, commercial proposals, arguments, client references.• Maintaining a chatbot for sales representatives.• Responsible for the internal communication plan in line with external communication.
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Education
- Master in Brand Management and CommunicationSorbonne Business School - Paris 1 Panthéon-Sorbonne University2024Identité de marque Communication digitale et création de contenu Déploiement de portefeuilles de marques
- Bachelor's Degree in E-commerce and Digital MarketingUniversity of Paris2022Communication et gestion de l’information (e-réputation, marketing viral...) Distribution et vente (logistique, e-commerce) Gestion de la relation clients (e-CRM)