YSFreelancer profile translated to English.
Back to original languageAbout Yacine
Expert Marketing & Communication 360° & AI | +13 years of experience
I transform your marketing performance with a data-driven approach and strategies that have proven successful with market leaders.
My specialties:
- Profitable Acquisition:SEO/SEA, Social Ads, multichannel acquisition strategies, press relations, branding
- Conversion Optimization:Funnels, email marketing, automation & AI
- Strategy & Leadership:C-level vision, digital transformation, advanced analytics
My References:
FRENCH GOVERNMENT:Communication and marketing strategy during the COVID-19 pandemic
VINCI HIGHWAYS:Marketing and communication strategy for highway services
LYDIA:Marketing, communication, press & media strategy for the #1 payment app in France
YAHOO! / M6:Marketing strategy for presidential election coverage
FC BARCELONA, AS ROMA:Marketing and content strategy to boost merchandise sales
ATHOME.LU:Marketing, communication, and press strategy for the #1 real estate platform in Luxembourg
What sets me apart:
- A strategic executive vision:I founded 3 companies that became #1 in their respective sectors, and I was part of the Leadership Teams of Private Equity scale-ups.
- Operational expertise:I master all operational aspects from A to Z (emailing, blogs, tracking/ads, press relations, visuals, social media, etc...)
- An obsession with analytics:to improve marketing performance
- Implementation of infrastructures for high performance according to best practices:emailing/push/SMS software, CMS, GTM/GA4 tracking, Google/Meta Ads accounts, conversational software (Intercom), etc.
- In-depth knowledge of generative AIto improve marketing processes
Ready to transform your business? Let's discuss your project!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Metz (up to 50km), Paris (up to 50km), Strasbourg (up to 50km), Nancy (up to 50km), Luxembourg (up to 50km)
Experience
- Fondateur, CEOSwitchr.luPRESS AND MEDIAJanuary 2022 - Today (4 years and 5 months)LuxembourgFounder of the #1 price comparison site in Luxembourg (telecom, banking, insurance, energy). Marketing, sales, communication, SEO, and branding development.
- Renov.luFounderCIVIL ENGINEERINGOctober 2024 - Today (1 year and 8 months)LuxembourgCreator of the 1st website dedicated to renovation and energy-efficient renovation in Luxembourg. Web development, media campaigns, press, communication, branding, and SEO.
- atHomeGroupMarketing ManagerREAL ESTATESeptember 2021 - August 2024 (2 years and 11 months)LuxembourgMarketing Manager for 4 leading brands in Luxembourg in real estate, finance, automotive (athome.lu, athomefinance.lu, luxauto.lu, taxx.lu).Member of the Group's Leadership Team (in Private Equity).360 marketing strategy and execution: branding, media campaigns, Google/Facebook ads, SEO, webinars, emailing, marketing strategy, content marketing, surveys and studies for the press, cross-selling/upselling.
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Education
- Learn HTML Course Advanced Google Analytics Learn PHP CourseLearn HTML Course Advanced Google Analytics Learn PHP Course
- Centre de Formation des Journalistes