Freelancer profile translated to English.
Back to original languageAbout Yacine
I am Yacine, a techno-functional consultant with a strong appetite for data and marketing. Over the years, I have specialized in marketing automation, particularly on the Salesforce Marketing Cloud platform.
I am involved in every stage of your Salesforce Marketing Cloud projects: scoping, design, implementation, optimization, daily operation, and user training.
My goal: to help you make the most of the platform while adopting best practices.
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Montpellier (up to 50km)
Experience
- BouyguesMarketing Cloud - Data Cloud ArchitectTELECOMMUNICATIONSApril 2022 - Today (4 years and 3 months)Meudon, FranceLeading technical projects related to SFMC, in coordination with IT and business teams.Supervising a technical team and supporting their skill development on SFMC.Leading and contributing to the optimization of processes and integrations within the Salesforce ecosystem.Leading and organizing a Data Cloud Proof of Concept (PoC):
- Definition and preparation of use cases (UC) with business and IT teams.
- Organization and participation in UC implementation meetings.
- Challenging suppliers on non-achievable UCs and preparing feedback.
- Development of a decision matrix and presentation of PoC results to stakeholders.
Leading and managing the Data Cloud project:- Participation in requirements analysis workshops and project planning.
- Leading workshops for Data Cloud architecture design.
- Organization and coordination of work on specific topics: data feeding, implementation of purging and monitoring processes, integration with existing systems.
- Collaboration with IT and business teams to ensure optimal implementation aligned with strategic needs.
- Orange BankSalesforce Marketing Cloud ConsultantBANKING AND INSURANCEDecember 2021 - March 2022 (4 months)Montreuil, France
- Definition and implementation of omnichannel marketing campaigns on Salesforce Marketing Cloud.
- Design and personalization of customer journeys using Journey Builder.
- Management of the configuration, integration, and optimizations related to the SFMC platform.
- Training and support for business teams on using SFMC tools.
- AltenMarketing Campaign Consultant - Bouygues telecomCONSULTING AND AUDITSJanuary 2018 - December 2021 (3 years and 11 months)Boulogne-Billancourt, FranceMarketing Campaign Data Analyst (Bouygues telecom)=> Develop innovative use-cases using new data sources (TV audiences, DMP digital data, geolocation...).=> Provide solutions to marketing campaign issues.=> Liaise with various stakeholders for product support=> Conduct ad-hoc studies to guide the company's operational and strategic decisions.=> Support business units in understanding and adopting data, primarily on Teradata and SFMC (Salesforce Marketing Cloud).
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Education
- Master 2 Statistical and Numerical EngineeringUniversite Lille 12013
Certifications
- Salesforce Certified Marketing Cloud Engagement ConsultantSalesforce2025
- Salesforce Certified Marketing Cloud Engagement AdministratorSalesforce2025