Freelancer profile translated to English.

Description

Hello!

My name is Yacine and I am an Art Director @Tealerlab, specializing in creating high-performance visuals. Essential for your social media ads (Instagram, Facebook..) as well as your social media presence.

I support e-commerce brands (Luxéol, Tealerlab, Wake, Lili Creuk, RichesMonts, Don Papa, High Society..), lifestyle brands, and creators in producing visual content designed to sell: Meta / TikTok Ads, social media, and product launches.

Based in Paris — fast, structured, results-oriented missions.

ADS & SOCIAL MEDIA VISUAL CREATION

Visuals designed to capture attention and **strengthen brand image**.

✔ Advertising visual packs (Meta, Instagram, TikTok)

✔ Multi-format variations (feed, story, square, vertical)

✔ Static or animated visuals

✔ Art direction adapted to your target audience

✔ Ready-to-deploy content

OFFERS

Offer A — EASY & FAST

Ads pack to launch or test a campaign quickly

Offer B — PERFORMANCE

Complete Ads pack to improve advertising performance

Offer C — CONVERSION

Ads pack + optimized landing page to convert traffic into sales

Packs designed to be tested quickly and improve campaign performance.

WHAT I OFFER CONCRETELY

• Advertising visual packs

• Delivery in 3 to 5 days

• Visuals designed to improve engagement and advertising performance

• Simple, direct, and effective communication

👉 Ideal for:

product launch, paid campaigns, redesign of existing visuals, improvement of advertising performance.

WHO IS IT FOR?

• E-commerce / DTC Brands

• Startups & SMEs

• Content Creators

• Restaurants / Venues / Lifestyle Concepts

MY METHOD

• Clear need

• Direct proposal

• Fast execution

• Clean, immediately usable result

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 2e Arrondissement (up to 50km)

TEALERLAB
Art Director 360° | Creation of Ads & E-commerce Visuals
E-COMMERCE
September 2021 - Today (4 years and 8 months)
Paris, France
Art Director responsible for the entire visual identity and creative performance of the Tealerlab brand.

Creation of conversion-oriented advertising visuals (Meta, Instagram, TikTok), art direction for e-commerce campaigns, product launches, and social media content.

Works directly with marketing teams to produce testable, adaptable, and high-performing creative assets (CTR, engagement, branding).
Manages overall art direction: branding, packaging, digital content, photography, and web materials.
Art Direction Graphic Design Social Media Branding Digital Communication
Wake
Art Director | Ads & E-commerce Conversion
E-COMMERCE
September 2024 - Today (1 year and 9 months)
Paris, France
Art Director responsible for creating advertising visuals and conversion materials for the WAKE brand.

Design of performance-oriented Ads creatives (Meta, social media) and optimized landing pages, designed to convert traffic into sales.

Works on the entire visual journey: message, information hierarchy, offer clarity, and Ads → landing page consistency.

Objective: sustainably improve engagement, click-through rate (CTR), and conversion for e-commerce campaigns.
E-commerce Advertising Art Direction Meta Ads Landing Page