Freelancer profile translated to English.
Back to original languageAbout Yacine
đź‘‹ I'm Yacine, a digital acquisition and e-commerce consultant based between Montreal and Paris. I help companies transform their media budget into concrete results: qualified traffic, conversions, revenue.
🏢 My background:
🔵 Freelance Google Ads & Analytics for Parisian companies (services, restaurants, e-commerce): setting up tracking (GA4, GTM, Pixel) and daily management of performance-oriented campaigns.
🔵 E-commerce Specialist at SAIL Plein Air (Canada): daily e-commerce management, product merchandising (Searchspring, Nosto), GA4 performance tracking, competitive intelligence, and strategic recommendations.
🔵 Traffic Manager at Decathlon France: managed a budget of +€4.7M, national and local campaigns (Display, Waze, Pinterest, video, emailing), A/B testing, coordination with Data, IT, and partner agencies.
🔵 Independent consultant for premium brands in Paris: complete digital strategy, from setting up Google Ads and Meta Ads campaigns to implementing GA4, GTM, and Meta Pixel tracking.
🔵 Digital Marketing & E-commerce at Doublet: website redesign, SEO writing, managing Magento e-shops, chatbot creation.
🎯 What I do for you:
đź“Ł Google Ads and Meta Ads campaigns. CPC, CPA, ROAS management. No autopilot budgets, every euro is controlled.
đź“Š Tracking and analytics: GA4, GTM, Meta Pixel, cross-channel attribution. Reliable data for making the right decisions.
đź›’ E-commerce: merchandising, internal search engine, conversion funnel. Magento 2, Shopify, Searchspring, Nosto + CRM (BloomReach, Salesforce)
🔍 SEO - GEO: optimized content, technical structure, FAQ schema. Organic SEO that generates leads, not just rankings.
âś… Certified Google Analytics (GA4) and Google Ads Search Network
🌍 Available remotely (France & Canada) or in person in Montreal and Paris.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Syneo AgencyFreelance Google Ads & AnalyticsE-COMMERCEJanuary 2026 - Today (7 months)Paris, France📍 Paris / MontrealSupporting several companies in the services, restaurant, and e-commerce sectors with their digital acquisition strategy.Missions performed:• Creation,management, and optimization of Google Ads campaigns(Search, Display, Performance Max).• Implementation of **tracking and performance measurement**: GA4, Google Tag Manager, Google Ads conversions, and Meta Pixel.•Audit and optimizationof advertising accounts.• KPI monitoring, performance analysis, and optimization recommendations.•Daily campaign managementwith CPA, ROAS, and lead generation piloting.• Reporting and strategic support.• Environments & Tools• Google Ads • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Meta Ads • Looker StudioResults:• Improved tracking quality and data reliability.• Optimization of acquisition costs and advertising performance.• Lead generation and revenue growth for local and e-commerce businesses.
- SAILE-commerce SpecialistSPORTSDecember 2024 - Today (1 year and 8 months)Montréal, Canada• Daily management of SAIL Plein Air's e-commerce activities, in collaboration with marketing and multidisciplinary teams, to boost online sales and continuously improve the customer experience.• Prioritization and execution of e-commerce initiatives in line with the monthly marketing plan, including the strategy for highlighting new arrivals, exclusives, featured products, and promotional offers.• Responsibility for integrating marketing content, promotions, and product merchandising on the transactional website.• Optimization of product merchandising (Searchspring, Nosto): configuration of personalization rules, filters, product hierarchy, automated campaigns, and improved discoverability.• Continuous improvement of the search engine and navigation filters to maximize user experience and conversions.• Monitoring e-commerce performance using analytical tools (GA4, dashboards): conversion rates, sales by category, top sellers, and underperforming products.• Conducting weekly analyses (sales, audience segmentation, promotion performance) to identify growth opportunities.• Competitive intelligence and formulation of strategic recommendations to enhance competitiveness and overall performance.• Participation in web integration on Magento 2: content implementation, block configuration, Searchspring template management, and contribution to product and category page display.• Performing QA tests before each go-live (content, promotions, new features) to ensure quality and compliance.• Cross-team collaboration on e-commerce projects (marketing, content, development) with a performance-oriented approach.• Use of collaborative tools (Jira, Monday, Slack) and CMS (Magento, Shopify).
- Decathlon SETraffic ManagerSPORTSSeptember 2022 - September 2024 (2 years)Lille, France• Management of multichannel advertising campaigns: setup, piloting, and monitoring of local and national campaigns across various channels (Display, Waze, Pinterest, video, emailing). Analysis and optimization of performance through key KPIs (CPC, CPM, CTR, Geolift, conversion rate), with real-time monitoring via automated dashboards.• Deployment of drive-to-store strategies on Waze: design and execution of advertising initiatives aimed at generating in-store traffic, including budget management, performance monitoring, and continuous campaign optimization based on obtained results.• Management and optimization of Pinterest Ads campaigns: definition of distribution strategy, creation and adaptation of creative content, identification of emerging trends, budget tracking, and performance optimization to maximize visibility and engagement.• Continuous optimization of performance KPIs: daily monitoring of key indicators, results analysis, real-time campaign adjustments, and budget reallocation based on performance to achieve set objectives.• Budget management and performance piloting: allocation and management of an advertising budget exceeding €4.7M, implementation of A/B testing to improve performance, and coordination with partner agencies to ensure marketing objectives are met.• Cross-departmental collaboration and strategic coordination: participation in creative and strategic briefs, co-construction of the media mix with Data, Webmarketing, IT teams, and external agencies, with a focus on optimizing overall campaign performance.
Reviews
Pierre-Louis
Growth Marketer | Automatisation IA & Acquisition - Pierre-Louis BOURBON
Reviewed on 4/17/2026
I collaborated with Yacine on digital acquisition challenges and particularly appreciated his data-driven and ROI-oriented approach. He has a perfect command of paid media levers and knows how to manage high-budget campaigns with rigor and efficiency. His expertise in e-commerce and performance analysis gives him a complete vision, from acquisition to conversion. A reliable, structured, and results-driven profile, whom I recommend for any digital marketing mission.
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Education
- Master Digital Marketing & E-commerceIESEG
Certifications
- Google Analytics Certification (GA4)Google2023