Freelancer profile translated to English.
Back to original languageAbout Yacine
Paid Social Executive – Social Media Advertising Expert
I am a Paid Social Executive specializing in the creation, management, and optimization of advertising campaigns on major social platforms: Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, etc.
With a data-driven and performance-oriented approach, I assist brands, agencies, and entrepreneurs in customer acquisition, increasing sales, and growing their online visibility.
What I offer:
- Campaign creation and management (traffic, conversions, leads)
- Performance optimization (CPA, ROAS, CTR, CPM)
- A/B testing implementation and creative optimization
- Clear reporting and strategic recommendations
Reliable, responsive, and results-oriented, I help your business maximize its return on investment.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- IPG MEDIABRANDSPaid Social AssistantSeptember 2024 - Today (1 year and 9 months)Paris, FranceManagement and optimization of Paid Social campaigns (Meta, TikTok, LinkedIn) for several clients (American Express, Levi's, Honda). Continuous optimization of audiences and creatives to maximize ROAS. Weekly reporting and strategic recommendations for clients. Management and allocation of multi-platform advertising budgets. A/B testing on visuals, audiences, and ad formats. Creation of media plans using the APP tool, as well as advertising quotes using Media Manager.
- IMLGROUPDigital Marketing ManagerSeptember 2023 - August 2024 (11 months)Paris, FranceManagement of Campaigns on Meta, Google Ads, Tiktok Ads. Management of Google pages with Google Tag Manager (GTM). Design of marketing strategies and management of budgets and resources. Project manager for the creation of the Pierre Cardin website. Project manager for the IT service provider transition of the group, encompassing outsourcing and cloud server hosting. Webmaster for GYL/Pierre Cardin websites on the Shopify platform. Management of B2B CRM, particularly with HubSpot. B2C mailing automation via Kalviyo and Mailchimp.
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Education
- Product Manager Diploma (Master's degree)HETIC2023Diplôme de Product Manager (Bac+5)
- Doctorate of Business AdministrationInstitut Supérieur BBS3Doctorate of Business Administration