About Yacine
French
Native or bilingual
English
Native or bilingual
German
Native or bilingual
Arabic
Native or bilingual
Experience
- IndépendantGoogle Ads & Bing Ads Consultant: B2B Leads and CROSOFTWARE PUBLISHINGApril 2025 - Today (1 year and 3 months)Paris, FranceSince April 2025, I have been helping B2B companies and high-value offers with their Search acquisition. The goal: to transform Google and Bing searches into qualified leads, then into measurable appointments.My scope of intervention:• Google Ads and Bing Ads: audit, account structure, queries, ads, exclusions, and budget allocation• B2B Lead Generation: alignment of intent, offer, landing page, and qualification• Tracking: GA4, Google Tag Manager, conversions, and commercial value of leads• CRO: journey diagnosis, messaging, forms, and testing plan• Commercial follow-up: CRM routing, follow-up, and analysis of cost per opportunityI start by verifying economic eligibility: average basket, margin, sales cycle, signature rate, and acceptable acquisition cost. If the data or economics do not justify the investment, I will point it out before increasing the budget.First discussion: you share the offer, the market, and the available figures. I will get back to you within 24 hours with actionable points, risks, and the first recommended test.
- IndépendantGrowth Consultant: SEO, Google Ads / Bing Ads (SEA), CROSOFTWARE PUBLISHINGMarch 2020 - March 2025 (5 years)Paris, FranceFive years building profitable acquisition for SMEs and B2Bs, before generative AI. Everything here was learned hands-on: account structure, keyword by keyword, page by page.The numbers that matter:• Nearly €100,000 in Google Ads / Bing Ads budgets managed directly, with a simple mandate: every euro must be justified• Approximately €5 million in commercial pipeline generated, in high-intent inbound leads• Approximately €3 million in revenue signed by my clients' sales teams from these leadsThe scope I managed:• SEO: technical, content, search intent• ROI-oriented Google Ads and Bing Ads, not volume• Landing pages and conversion funnels: structure, copywriting, qualification• Measurement and optimization: conversion tracking, reporting understandable by managementA conviction, forged in the field: demand already exists. My job is to capture it at the exact moment it is expressed, then to convert it. Unqualified volume costs twice as much: in media, then in sales time.An SEO, SEA, or CRO topic? Describe your context to me: response within 24 hours, with an initial diagnosis.
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Education
- Doctorate in Medicine (currently on a gap year)Faculty of MedicineCésure à l'issue de la FGSM3 (3è année de médecine) pour entreprendre.
- General BaccalaureateInternational School City2023Baccalauréat général spécialité mathématiques + physique-chimie