Freelancer profile translated to English.
Back to original languageAbout Xueting
As a digital marketing analyst with expertise in China, France, and Spain, I am committed to helping businesses maximize their online presence and reach their target audiences in these markets. With a passion for data analysis and a deep understanding of cultural nuances, I have helped numerous clients achieve their marketing goals through tailored strategies and campaigns.
My experience includes analyzing web traffic and user behavior to inform SEO and social media campaigns, as well as managing and optimizing advertising spend across various platforms. I also have extensive experience in conducting market research and competitive analysis to develop effective marketing plans.
In addition to my technical skills, I am fluent in Mandarin, French, and Spanish, and have a thorough understanding of the cultural differences that affect consumer behavior in these markets. I am committed to staying up-to-date with the latest industry trends and best practices, and I am always looking for new and innovative ways to drive growth and engagement.
Chinese
Native or bilingual
English
Fluent
French
Fluent
Spanish
Fluent
Cantonais
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Cheil FranceWeb Data Analyst / Digital AnalystSeptember 2021 - December 2022 (1 year and 3 months)Paris, FrancePosition and missions: Within the digital team of Cheil, assist the business line in the analysis of Samsung France group websites The missions:- Analyze customers behaviors with Adobe Analytics in order to support decisions making. (1) Visitor Analysis (2) Funnel Analysis (3) MKT Performance Analysis (4) Deal with incoming request according to the customer needs- Support the technical teams in the tracking implementation (GTM ; Adobe Launch)- Tracking acceptance in prod & preprod environments for microsite of Samsung (QR code tracking projet)- Accompany the client on Analytics & A/B testing issues- Guarantee the reliability of the data, structure and distribution- Accompany the various trades of the agency on projects and participate in the development of the data internally- Make recommendations to optimize the performance of our sites- Track and optimize Samsung's website performance, through weekly/monthly reports and ad-hoc analysis.- Creation of automatique reports or dashboards in Excel (Report Builder), DataStudio (through GA4)- Maintenance and evolution of reports and dashboards (by client communication)
- Huawei TechnologiesMWC - Independent Project Assistant for a VIP Huawei-Zambia GroupFebruary 2019 - February 2019Barcelona, SpainIndependent Project Assistant for International Huawei group in Barcelona- Assiste the VIP HUAWEI Group in the Mobil World Congress Period- Arrange all the business meeting office place- Manage weekly plan schedule- Make the backup plan B or plan C- Adapte to incoming changes- Concern on the satisfaction of Zambian government agents
- YIcommerceDigital Marketing AnalystFebruary 2018 - December 2018 (10 months)Barcelona, SpainDigital Marketing Operator- Manage Social Media accounts for YIcommerce- Coordinate Exhibition Stand for the Sub-brand XP-Pen- Communicate with teams from Chinese headquarters- Communicate with polish technical staff- Promote online e-commerce shop in eBay and Amazon- Arrange the offline activities and competitions for the Brand XP-Pen
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Education
- Master 2 CNAD - Digital Communication and Data Analysis, Digital MarketingSorbonne Nouvelle University2022Master 2 CNAD - Communication Numérique et Analyse de Données, Digital Marketing
- Online Course, How to Speak Well in PublicUniversitat Autònoma de Barcelona2020Online Course, Cómo hablar bien en público