Freelancer profile translated to English.
Back to original languageAbout Xi
With a solid experience in several commercial and BU management positions in "start-ups" and "scale-ups" in the Electronics and Telecoms fields, and more than 6 years as Chief Marketing Officer and Commercial Director in the neobank field, the systematic development of the product portfolio and sales in technological and innovative environments are part of my DNA.
Passionate about team management and a hands-on person with a good capacity for adaptation and listening, with training and experience in technologies allowing me to quickly understand the issues and adapt the offers to the markets addressed according to the capabilities and strengths of "my" company, I now propose to share my knowledge and network with entrepreneurs who seek to accelerate their growth.
Revenue growth
Market access strategy
Sales channels
Sales force recruitment
Sales force management
Salespeople's compensation plan
Budget and management / P&L management
Determination of the selling price level
Performance improvement and operational excellence
Customer satisfaction
Product-Market-Fit
Commercial strategy and commercial operations
English
Native or bilingual
Chinese
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LandBankBD ManagerNovember 2022 - Today (3 years and 7 months)Business Development: Prospecting, outreaching and negociating with web3 protocols to list on Lbank and to expect larger user base and well as better liquidity
- DebondMarketing DirectorJune 2022 - November 2022 (5 months)2B:Partnership management: Develop relationships with Web2 and Web 3 institutions : VCs, Launch pad, CEX, Market Maker, Banks, Defi Protocols, 2C:Marketing & Communication: AMAs, Spaces, marketing campaign,KOLs/Influencers, Media & Presses, articles & videos on Twitter,LinkedIn,Medium,Discord etc Operational Management: Establish and facilitate operational process, built O-Chart, KPI, Work Flow , Asana, hubspot etc.
- SEELLES/InfomaxBD & MKT DirectorSeptember 2020 - June 2022 (1 year and 9 months)Marketing: WeChat, Little Red Book, Weibo, Douyin as well as european platforms like Twitter, Facebook, Instagram, Youtube, Discord, Tiktok etc. Business Development: Develop European Merchants to join e commerce platform Client satisifaction from 4,62 to 4,75, Repurchase rate and recommdation rate increased to 18%, 30% sales increase while the market average decrease is 40%.
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Education
- Master, Marketing, Communication & CommercialStrategiesINSEEC Business School2018Master, Marketing, Communication & CommercialStrategies
- Master of ManagementGrenoble Management SchoolMaster In Management(Exchange