Xinyu Yan

• Development of international partnerships via pipeline (prospecting, contact, and conversion), with a focus on commercial development and partner activation.

• Integration of 20+ partners with support on their commercial activation.

• Direct contribution to business volume growth with ~€40K in revenue generated.

• Management and development of the partner ecosystem (KOLs, media, content) to optimize visibility, acquisition, and commercial performance.

• Quarterly and annual business summaries on 9 categories and 7 key competitors, guiding business decisions and market dynamics.

• 80+ qualitative and quantitative performance analyses (positioning, pricing, assortment), identifying and prioritizing growth opportunities.

• Contribution to the construction and deployment of the international marketing plan and Go-to-Market strategies.

• Management of 15+ projects with 8 cross-functional international teams, ensuring 100% business alignment and adherence to deadlines.

• 20+ competitive intelligence reports to anticipate market evolutions.

• Development and management of an e-commerce partnership with Poizon Global, including product offer setup (1000+ SKUs) and coordination of commercial operations.

• Contribution to rapid account activation with a ramp-up to 100+ orders/day (~€10K revenue/day).

• Participation in the management of commercial operations on Tmall during Double 11, generating €700K in revenue.