Freelancer profile translated to English.
Back to original languageAbout Ximena
Hi, I'm Xime 👋
Brand and communication strategist. I like to organize chaos: thinking about strategy, managing projects, and helping brands grow with focus, criteria, and good ideas.
With over 10 years of experience in the communication world, I have worked with international brands, entrepreneurs, and teams that need someone to help them bring ideas to life, organize processes, and coordinate communication, marketing, and brand experience projects. My role is based on project, team, and client management, combining strategic consulting, coordination, and daily support.
I come from the world of agencies, institutional communication, and freelance work, leading branding, digital marketing, and event projects, and coordinating multidisciplinary teams and suppliers.
I get involved in a close, practical, and organized way. I believe in human work and relationships, in values, and in building through dialogue. I don't believe in ready-made solutions, but in understanding each project, its context, and its objectives to develop strategies that truly work.
If you're looking for someone who thinks, organizes, and executes with strategy, creativity, and a little touch of madness (why not?), we'll probably make a good team 😉
English
Fluent
Spanish
Native or bilingual
Can work on-site
Palma de Mallorca (up to 50km), Palma de Mallorca (up to 50km), Madrid (up to 50km)
Experience
- Lateral ThinkingAccount & Project ManagerMay 2022 - January 2026 (3 years and 8 months)Barcelona, Spain(Internal evolution from Social Media Executive and Social Media Account Manager)
- Led comprehensive branding, marketing, event, and brand experience projects for clients such as Nike, Rituals, Affinity, and Randstad.
- Managed brand activations, corporate events, and product launches, coordinating simultaneous productions in up to 10 cities.
- Developed and presented creative concepts for product launches, overseeing production, design, and in-store execution.
- Integrated digital strategies, Paid Media, and influencer marketing with offline actions to maximize visibility and results.
- Coordinated multidisciplinary teams and suppliers, ensuring timely, compliant, and within-budget deliveries.
- Monitored KPIs, analyzed performance, and provided optimization recommendations.
Key Achievements:- Progressive promotion to Account & Project Manager due to leadership, complex project management, and building long-term client relationships.
- Renewal of indefinite contracts with key clients and consolidation of strategic accounts.
- Development of activations and experiences that boosted engagement and sales in launch and retail campaigns.
- Implementation of a TikTok strategy that generated +200K followers in less than a year, positioning the Spanish market as a global benchmark.
- Carpe Diem ComunicaciónPR and Social Media ManagerJanuary 2021 - May 2022 (1 year and 4 months)Barcelona, Spain
- Managed PR projects for B2B and B2C clients in the gaming, technology, and lifestyle sectors, including Bolt, GameHouse, Entravisión, Holded, among others.
- Developed content strategies for social media with communities exceeding +300K followers.
- Executed Paid Media campaigns on Facebook, Instagram, and LinkedIn.
- Managed and executed PR tasks: media relations, press release writing, Q&A and speech preparation, interview coordination, media training, and press monitoring.
- Organized events and digital coverage, ensuring relevant online reach with efficient logistics.
ACHIEVEMENTS- Developed social media strategies for the PR agency, which was expanding its digital offerings. Implemented a social media strategy and LinkedIn Paid Media campaigns for the first time to position the agency, achieving greater market visibility.
- Formed a team to monitor digital coverage on the agency's social media, improving monitoring and results analysis.
- Led the launch of a renowned international mobility brand in Spain, securing national media coverage. We expanded their services, starting in Madrid and then extending to four other major cities.
- Developed PR and digital marketing strategies that significantly increased client visibility, improving their positioning and engagement.
- FreelanceBrand Strategist & Social Media ManagerJuly 2020 - July 2023 (3 years)Barcelona, Spain
- Developed and implemented digital strategies and strategic communication consulting for international clients and entrepreneurs.
- Designed social media positioning and engagement strategies, enhancing brands' digital presence.
- Planned and executed influencer marketing and Paid Media campaigns aimed at increasing visibility, traffic, and conversions.
- Created and managed content for social media, email marketing, and product launches, aligned with each brand's identity and objectives.
- Managed projects end-to-end, from strategic proposal to execution and results analysis.
ACHIEVEMENTS- Launched as a freelancer during the pandemic, developing a diverse client portfolio that included entrepreneurs, SMEs, and international projects in Europe.
- Implemented digital strategies that increased sales by 20% and facilitated successful brand launches.
- Strengthened brand identity and positioning, driving high levels of engagement and recognition.
- Founded DeliWow, my own pastry business, achieving rapid growth and collaborations with local brands through an effective communication strategy.
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Education
- Master's Degree in Brand Strategy and Creative ManagementUniversitat Pompeu Fabra2020Marketing Estratégico. Campañas publicitarias. Diagnóstico de marca. Análisis y estrategia de comunicación. Campañas y estrategias creativas. Marketing Digital
- Bachelor's Degree in Communication SciencesUniversity of Buenos Aires (UBA)2016Ciencias de la comunicación. Orientación en Publicidad y Opinión Pública.