About Xien
French
Native or bilingual
English
Fluent
Experience
- FreelanceAI & Automation Transformation ConsultantE-COMMERCEMay 2025 - Today (1 year and 3 months)Montpellier, FranceI support startups, SMEs, and business teams in the practical integration of AI to automate repetitive tasks, improve productivity, and streamline daily operations.I focus on analyzing existing processes, identifying automation opportunities, and implementing solutions tailored to each organization's needs.Specifically, I help companies to:• Automate content creation and distribution (SEO, GEO, SEA, social media, newsletters)• Generate and enrich leads automatically• Structure their documentation and knowledge bases to make them usable by teams and AI tools• Implement AI agents, business assistants, and automated workflows• Connect CRMs, marketing tools, customer support, and internal platforms• Reduce manual tasks and improve operational efficiencyMy background in product, digital marketing, and automation allows me to bridge the gap between business challenges, users, and AI technologies to build concrete solutions that are quickly adopted by teams.
- Legimedia SaaSHead of Growth - Marketing ManagerE-COMMERCEJune 2019 - April 2025 (5 years and 10 months)Montpellier, FranceAt Legimedia, I worked at the intersection of product, UX/UI design, and growth, with the goal of optimizing user journeys and business performance.
- Definition and management of growth strategies based on the AARRR funnel and key KPIs
- Continuous optimization of UX/UI to improve conversion, activation, and retention
- Implementation of multi-channel acquisition actions and CRM automations
- Close collaboration with product, technical, and marketing teams to align the product with usage and market needs
- Éducation WebCo-founder – Product, UX/UI & GrowthJanuary 2021 - January 2025 (4 years)Montpellier, FranceCo-founder of an Education website, I designed and evolved the digital product, managing UX/UI, WordPress integration, and growth strategy.
- Design of user journeys and interfaces focused on usage and conversion
- UX/UI design and integration of marketing and product pages
- Structuring of the site and content with an SEO & performance logic
- Continuous optimization of subscription funnels and retention
- Product management in a lean environment, based on data and user feedback
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Education
- Google Ads Google Analytics 4 Contentsquare Management Tools - Purple CampusMontpellierGoogle Ads Google Analytics 4 Contentsquare Les outils du Management - Purple Campus
- TEAM MANAGEMENT AND2022MANAGEMENT D'ÉQUIPE ET