Xi Chen

With international experience gained in Beijing, London, Shanghai, and Paris, and being trilingual (French, English, Chinese), I am an experienced consultant in digital marketing and communication. Holding a Master's degree from CELSA in brand strategy, I possess rich and multi-sectoral experience in media, higher education, digital, tourism, and luxury. Multidisciplinary and versatile, my passion is to help brands navigate the complexities of societal, cultural, and technological changes.

Over the years, I have supported numerous international brands from diverse sectors, for example:

- Luxury / Fashion / Beauty: Boucheron, Courbet, Clive Christian, Liquides Imaginaires, etc.

- Tourism / Hospitality: Château de Versailles, Le Bristol Paris, Cheval Blanc Paris, Pinault Collection, Lido Paris, etc.

- Consumer Goods: Heineken, Jack Wolfskin, Stokke, etc.

- Education: QS, Parsons School of Design, HEC Paris, etc.

- Others: Ubisoft, Groupe La Poste, etc.

I can assist you with a wide range of topics, such as (non-exhaustive list):

- Market research and consumer insights (e.g., documentary research, qualitative and quantitative studies, social listening)

- Brand strategy (e.g., brand platform, cultural adaptation, semiotic analysis)

- Media strategy and campaign activation (e.g., online/offline media buying, social ads, programmatic, Meta Ads, Google AdWords, Weibo / RED / Tiktok / Douyin Ads)

- Social media, content, and influence (e.g., strategy, content production, and activations on Instagram / TikTok / Facebook / Pinterest / LinkedIn / Weibo / WeChat / Red (Xiaohongshu) / Tiktok / Douyin)

- Digital and e-commerce (e.g., digital projects like data visualization, SEO, CRM, e-commerce strategy on platforms like Amazon, Tmall, JD.com)

Feel free to contact me to discuss your needs.