Xenia A.

Responsibility for the entire digital marketing strategy and leadership of the marketing team. Focus on growth, reach increase, and performance optimization in a dynamic media environment.

Key Tasks & Achievements:

• Strategic Leadership: Development and implementation of comprehensive digital marketing strategies to increase brand awareness and user acquisition.

• Team Leadership: Professional and disciplinary leadership of the Digital Marketing team, including recruiting and personnel development.

• Performance Marketing: Management and optimization of paid campaigns (Social, Search, Display) with a focus on ROI and CPA goals.

• Data-Driven Decisions: Establishment of reporting structures and KPI dashboards for data-driven decision-making.

• Cross-Functional Collaboration: Close collaboration with product, editorial, and sales teams to achieve common company goals.

Content Strategy & Creation – Development and implementation of the content marketing strategy with high-quality content for various channels

SEO & Performance Optimization – SEO optimization and continuous tracking of content performance to maximize reach

Medical Expert Cooperation – Collaboration with medical experts to create technically correct and understandable health content

Develop new strategies across all online channels in the real estate sector. CRM management, content strategy implementation, social media management. Coordination of several agencies. Management of external freelancers for the real estate law sector. Website optimization. SEO management and performance marketing