Freelancer profile translated to English.
Back to original languageAbout Xéna
Hey!☀️
I'm Xéna, a freelance social media manager and brand content specialist.
I help brands and independent professionals who want clear and structured communication, true to what makes them unique.
I'm contacted to clarify positioning, structure communication strategies, and create content that truly reflects the level and identity of the brand/independent professional.
My approach always begins with reflection:
understanding what you do, what you stand for, and what you want to be remembered for.
Then comes the content.
I work on:
- Communication strategy and content strategy,
- Brand positioning,
- Content creation on social media.
All with a human, strategic, and creative approach, designed to last.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Xéna D.Social media manager and Brand contentNovember 2025 - Today (7 months)Annecy, FranceI'm Xéna, freelance social media manager & brand content specialist.After supporting companies in various sectors (fashion, IT, food...), I decided to continue my path independently, offering a tailor-made social media strategy that will appeal to your ideal client.→ My goal: to help you build a communication that allows your prospect to know who you are, what you do, and why they should choose you.Specifically, I help you to:→ clarify your brand image so it's recognizable at a glance.→ attract the right clients, not just more views.→ create meaningful content.→ gain credibility, trust, and visibility.And most importantly, I help you avoid:- Posting without strategy or direction.- Having an inconsistent or unclear image.- Wasting time wondering how and what to post.- Missing opportunities due to lack of visibility.Prioritizing: my human approach, without forgetting who you are.I take care of:→ clarifying your identity.→ your strategy and content creation.→ your presence on social media.👉🏽 Let's talk about it now!
- NUMERYXDigital communication and marketing managerDIGITAL AND ITSeptember 2022 - August 2024 (1 year and 11 months)Paris, FranceParticipated in developing company awareness and implementing a global communication strategy (digital, internal, and external).• Definition of communication and content strategy• Content creation (social media, website, newsletters)• Development of editorial calendars• Writing interviews, product sheets, and marketing content• Management of press and partner relations• Communication around events and trade shows• Employer branding and internal communication initiativesProject awarded the 2024 Employer Branding Trophy (OPTEAMIS).
- Naïas FormationDigital project managerEDUCATION AND E-LEARNINGOctober 2021 - March 2022 (5 months)Paris, FranceManaged digital projects from conception to execution, with both a strategic and operational vision.• Content creation and structuring of editorial calendars• Design and management of digital campaigns (social media, emailing)• Performance monitoring, reporting, and adjustment of marketing strategies• Coordination of projects with internal teams and stakeholders
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Education
- BTS NDRCLycée Charles Baudelaire2020
- Bachelor Luxury Fashion and Digital MarketingIsal paris2022- Management Produits de la Mode - Stratégie Marketing de Mode - Communication de Mode - Mode et Digital - SEO, ePublicité Google Facebook, Instagram.. - Réseaux sociaux, - Distribution de Mode (retail) - E-Commerce / E-Business, - Pratiques managériales - Finances et entreprenariat - Anglais de la Mode et des Affaires