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Xelo S.XS

Xelo S.

UX/UI Design | Digital Design | Web Design

€220/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Xelo

I work as a UX and Product Designer.

With a degree in Fine Arts and training in Digital Design, for 15 years I worked in Madrid as an online art director for various advertising agencies, with national and international clients such as Movistar, Ford, Microsoft, and L'Oréal, among others. With the evolution of the sector, my skills have shifted towards User Experience (UX), Product Design, and Digital Strategy.

In 2015, I started working as a freelancer, focusing on projects related to UX and digital strategy. In 2018, I became a partner in the WordPress specialized web development agency GIGA4, a company I had to leave due to family reasons but with which I continue to collaborate as a provider.

Since 2020, I have been working remotely, dividing my time between Madrid and a small town in the interior of the Valencian Community, balancing professional work with personal projects related to rural development and social innovation through design and technology.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • Catalan

    Native or bilingual

Can work on-site
Madrid (up to 10km), Madrid (up to 10km), Valencia (up to 10km), Bilbao (up to 10km)

Experience

  • Torresburriel Estudio
    UX Specialist
    BANKING AND INSURANCE
    June 2025 - October 2025 (4 months)
    Zaragoza, Spain
    As a UX Specialist, I have worked for an insurance sector client, designing internal applications for the company's various branches:

    *Interface Design and Conceptualization.Creation of flows, wireframes, and prototypes that meet business objectives and needs identified in the research phase.

    *Needs Identification.Evaluation of digital products to identify areas for improvement and iterate designs that address them.

    *Strategic Support.Collaboration with the client's various teams to meet their design needs, adapting methodologies and tools.

    *Teamwork and Communication.Collaboration with other teams and profiles within the studio, providing a global perspective and ensuring the integration of the user experience throughout the entire project lifecycle.
    UX/UI Design Strategic Design Wireframing Strategic Planning User Interface Design
  • xelosoriano.com
    Freelance
    January 2022 - Today (4 years and 5 months)
    As a freelancer, I have covered various aspects of digital communication, according to the needs of each client and product:

    *UX Designfor different clients and projects, from receiving the brief to implementing the digital product.
    • **Project and Team Management and Supervision**.
    *Prototypingwith Figma and visual design with Adobe Suite programs.
    • **Digital Analytics**, campaign tracking, and writing monthly reports with improvement proposals based on key project metrics.
    *Content Creation and Managementfor social media and newsletters, from writing to sending.

    *Design and layout of graphic materialsin 360º projects, ensuring visual coherence across all media.
    Project Management Team Management Social Media Design UX/UI Design Web Analytics
  • ESERO Spain
    Digital Strategy and UX Design
    EDUCATION AND E-LEARNING
    October 2018 - November 2021 (3 years and 1 month)
    Granada, Spain
    As an external collaborator, I led the online presence forESERO Spain - Educational Resources Office of the European Space Agency:

    *Creation of annual publication plansand monitoring with Welov, to evaluate impact and propose iterations.

    *UX Designof the esero.es website, from prototyping in Figma to implementing a custom WordPress theme, coordinating user validation processes.
    • **Creation, management, and monitoring of the project's newsletter**.
    • Programming and management of registrations for the STEAM 60' **online training sessions**, coordinating Design Thinking sessions with educational teams.
    • **Product Owner of the SpaceTroopers app**, managing the project and the different teams involved (pedagogy, design, and programming), and defending design decisions to stakeholders.
    WordPress Design Design Thinking Figma (Software) Social Media Management Newsletter Design

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Education

  • Master's Degree in Interaction Design and User Experience
    UOC - Universitat Oberta de Catalunya
    2023
  • Workshop on Design, Technology, and Behavior
    La Nave Nodriza
    2022

Skill set

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