Xavi S.

SEM: Google Ads, Microsoft Ads, Marin, Adobe Display & Remarketing: Google Ads, Criteo, Social Media & Facebook Ads, Sojern, Banner design, Video Ads E-mail marketing: Mailchimp Tagging: Google Tag Manager, Regular Expressions Data Analysis: Google Analytics, Forecasting, E-Commerce, CRO, PowerBI Affiliate Marketing: Commission Junction Collaboration with: SEO, Link Building Reporting: Internal and market competitors, Google Data Studio, Similarweb Software Development QA Multilingual Customer Service Goals Achieved:

• Improved SEM Sales & ROAS during 7 years, moving turnover from 9.2 M€/y to 18 M€/y. Budget: 3 M€/y

• Managed SEM agencies and deployed Adobe, Jellyfish, Marin

• Launched and managed Display Remarketing with Google Ads, Criteo, Facebook Ads & Instagram from scratch. Budget: 40 k€/y

• Deployed and managed Google Tag Manager from scratch, becoming current company's only tagging platform

• Accurately forecasted company cost and sales numbers years

• Deployed and managed Google Analytics from scratch, becoming current main company's decision-making platform

• Successfully deployed a company system involving departments to attend influencers and achieve link building for SEO & SEM

• Regular Newsletters sent to customers & suppliers via Mailchimp - most successful promotions in Suntransfers achieving 250k€/campaign

• Affiliation management with Commission Junction & Launch of Awin,

• Support in the launch of Customer Service Chatbots like Inbenta

• One-off reports to analyse sale changes or potential upgrades in the website & processes- A/B tests

• Weekly sale reports delivered to the whole company and management team, skills=[{id=SEM, type=GLOBAL, name=SEM}, {id=Data analysis, type=GLOBAL, name=Data Analysis}, {id=Microsoft Excel, type=GLOBAL, name=Microsoft Excel}, {id=Google Analytics, type=GLOBAL, name=Google Analytics}, {id=Affiliate Marketing, type=GLOBAL, name=Affiliate Marketing}]}

Research for new treatment technologies for drinking water in 2 large international projects. Managed 5 pilot plants, sampled and chemical tested water. Analysed data, investigated results and presented to project managers. Goals Achieved:

• Participated as author in several articles published in international science magazines or published in international water congresses.

• Coordinated Sostaqua Cenit project's promotional video production, which was presented to high management of top European Water Companies including Spanish Minister of Environment, skills=[]

Environmental Construction Manager: Controlled construction quality and security of 12 water treatment plants and other projects. Participated as author to hydraulic environmental engineering projects. Wrote and presented company offers to gain public competition. Goals Achieved:

• Emergency construction of 4 drinking water plants during 2008's severe draught working under high pressure.

• Coordinated owners land expropriation in several towns with the need of strong empathy and communication., skills=[]