Freelancer profile translated to English.
Back to original languageAbout Xavier
I help e-commerce and digital projects grow by optimizing their sales system: from acquisition to conversion.
I have over 10 years of experience launching and scaling online businesses, with a results-focused approach: improving conversion, increasing average ticket size, and optimizing business processes.
My work is based on identifying bottlenecks within the funnel and applying concrete improvements at each point of the user journey.
I specialize in:
â–º Conversion Optimization (CRO)
â–º Sales Funnel Analysis and Improvement
â–º Product and Offer Structure
â–º Conversion-Oriented User Experience (UX)
â–º Implementation of Tests (A/B testing)
â–º Process and Operations Automation
On a technical level, I mainly work with Shopify and WordPress, creating and optimizing online stores and websites aimed at converting.
My approach is practical and direct: less theory, more execution and real results.
If you are looking for someone who understands how to turn traffic into sales and structure a digital business for growth, I can help you.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- Product HackersGrowth ManagerE-COMMERCEJanuary 2024 - Today (2 years and 6 months)Barcelona, SpainDevelopment and implementation of Growth Strategies applying the scientific method of Product Hackers in various verticals: B2C E-commerce (Casa del Libro), Health (Sanitas), Tourism (PortAventura), Energy (Naturgy).- Analysis of business models, technology, and markets to devise experiments aimed at impacting key metrics.- Optimization of conversion channels through A/B tests and various validation methods.
- Bebedistinto.comCo-founder at Bebedistinto.comOctober 2018 - Today (7 years and 10 months)• Define the company's overall strategy.• Development and monitoring of the budget allocated to each area.• Management of the day-to-day operations of the e-commerce.• Team management.• Management of marketing and communication campaigns:• Support and supervision of Social Media.
- Como Como FoodsEcommerce ManagerE-COMMERCESeptember 2022 - November 2022 (2 months)Billing and Sales· Establish commercial acquisition, loyalty, and conversion strategies necessary to meet the e-commerce's billing and profitability objectives.· Create, manage, and negotiate the B2B client portfolio (marketplaces) to ensure the brand's presence in other reference e-commerce platforms in the sector.· Prepare sales forecasts in coordination with the marketing department.Product and Supply Chain· Optimize the product assortment by analyzing the profitability of each item and providing commercial feedback for the implementation of new product developments in the catalog.· Establish pricing policies based on minimum profitability per product.· Optimized management of the supply chain, inventory control, availability, and replenishment.· Negotiation with supply chain providers based on their needs, maximizing sales profitability.Strategy & Digital Marketing· Optimize the ROI of both proprietary e-commerce and marketplaces where the brand's products are sold.· Monitor the Conversion Funnel: Define and implement KPIs to monitor the performance of different e-commerce platforms.· Manage SEM campaigns, optimizing the investment allocated to them.· Design affiliate programs, email marketing campaigns, and remarketing.· Responsible for the e-commerce SEO positioning.· Manage the CMS with basic HTML knowledge as a minimum.· Weekly reporting to General Management.
Reviews
M
Marc
Shopify & Gelato Integration Developer - MARC JULS
Reviewed on 5/6/2026
Working with Xavier has been a very positive experience. He quickly understood what we needed in terms of integration between Shopify and Gelato, and was able to adapt to the small changes that arose during the process.
The quality of the work has been solid, especially in the technical and configuration part, which was key for the system to function correctly without errors in orders. Additionally, communication has been fluid and clear at all times, which is very helpful when you are setting up something new.
I also appreciate that he met deadlines and was available to resolve doubts and make final adjustments. See you very soon!
Mario
Mario Lemes Medina (44728082G)
Reviewed on 6/25/2024
Xavier did a great job helping us with the business strategy for our project. He has experience in the sector and showed attention to detail. Furthermore, regarding communication, he was always available to answer any questions. We look forward to working with him long-term. Thank you, Xavier.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Business Administration (Executive MBA), Business, Management, Marketing and Related Support ServicesESIC: Business & Marketing School2018Master of Business Administration (Executive MBA), Empresa, gestión, marketing y disciplinas afines
- Degree in EconomicsUniversitat de Barcelona2011Grado en EconomÃa