Xavier Tamanini

Our mission is to intervene within a company to improve its results, or even to make it the leader in its market thanks to a main methodology, Design Thinking, which takes its roots in usage marketing and creativity with the objective of discovering and structuring the differentiating values that the client company can offer in order to position itself above its competition in terms of products, services and processes.

Our studies lead us to find the gaps and malfunctions within an organization to best meet the known or unknown requirements of the end customer via a methodology combining marketing, perception study, prospective study, strategic analysis and Design Thinking.

The competition: few agencies in France are aware of the possibilities offered by Design Thinking and associated innovation processes, although the concept is now known, its application is still anecdotal, thus allowing Think'In Lab to intervene throughout the territory.