About Xavier
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- IstaariData Consultant & Senior Data AnalystAugust 2023 - Today (2 years and 10 months)Article 1:- Modeling (BDT - BQ) and data provisioning for paid and analytics tools- Analysis & reporting on acquisition performance- Analysis & reporting on conversion performance- User journey analysis- Segmentation of the youth database & profile analysis- Creation of a score per youth (reflecting their potential engagement with the program)One Direct:- RFM AnalysisSales data modeling (SQL - Hex)Creation of RFM segmentsSegment analysisCreation of a score per customer to qualify the customer baseHombox:- Cross-performance analysis of SEO & SEANexans:- Acquisition data modeling (strong SEO vertical)- Creation of a reporting dashboard, CODIR cockpit typeRespire:- Data modeling and provisioning (Airbyte, BQ - SQL)Acquisition data (Meta, Bing, Google Ads, GSC, GA4, LinkedIn, Shopify, Klaviyo, etc.)- Analysis and reporting on data- Creation of multiple dashboards (acquisition, retention, P&L, churn & subscriptions, etc.)Work With Island:- Data modeling and provisioningETL Connections (via Stitch)Data modeling in BigQuery (SQL)- Creation of cockpit dashboards for CODIR and operational teamsLoulou group:- Project management- Responsible for all data quality issues- Interface between BI & data eng. teams- Assistance with data modeling and creation of final dashboards for control teams
- DecathlonMission - Data Analyst & SEO ConsultantNovember 2021 - July 2023 (1 year and 8 months)Lille, France• Market analysis for editorial planning of 300 editorial content around sports practice.• Performance monitoring via GCP: 30k positions/month, 300 new articles.• Definition of objectives and creation of dashboards + reporting management
- PagesJaunes SAMission - Data AnalystFebruary 2019 - July 2023 (4 years and 5 months)Paris, FranceData Analysis to aid strategic decision-making• Ad hoc analyses and insights for the Digital Marketing Director, Comex support, etc.• Business analyses for SEO, SEA, audience• Weekly reports and summaries for the Audiences & Marketing CODIR of Pagesjaunes.fr. Creation of the Google Cloud Data Lake for SEO/SEA/web analytics• Data collection and processing, creation of relevant tables.• Implementation of data-based dashboards.
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Education
- MSc Digital Marketing, Digital, MarketingSKEMA Business School2018Msc Digital Marketing, Digital, Marketing
- Master in International BusinessSKEMA Business School2018Master's Degree, International Marketing