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Xavier RamírezXR

Xavier Ramírez

Strategic Consulting & Market Research

€111/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Xavier

I help make decisions.

Whether you are a person or an organization, I draw on information from you or your environment to give it back to you in a way that is understandable and actionable for you.

When my client is an organization or brand, I use market research (both qualitative and quantitative) and my years of experience in consulting to detect business opportunities, improve products, define communication strategy or define the correct elements that a brand must have in its emotional positioning.

I try to understand a situation, put order in the available information and help make the right decisions.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • French

    Basic

Can work on-site
Madrid (up to 50km), Madrid (up to 100km), Barcelona (up to 100km)

Experience

  • Freelance
    Strategy, Innovation and Market Research Consultant (Qualitative and Quantitative)
    CONSULTING AND AUDITS
    January 2018 - Today (8 years and 5 months)
    Madrid, Spain
    Project management, research design, questionnaire creation, discussion guides, data analysis, presentation of results, workshop moderation, etc.
    Project management Project Management Research design Questionnaire Discussion guide Data analysis Presentation design Presentations Presentation of results Moderation
  • EAE Business School
    Marketing and Sales Professor
    EDUCATION AND E-LEARNING
    January 2017 - Today (9 years and 5 months)
    Madrid, Spain
    Classes on applied market research and consumer behavior
    marketing Brand strategy Consumer behavior Surveys Focus Groups Interviews Ethnography Observation
  • A Piece of Pie - Business Anthropology
    Senior Innovation Consultant
    CONSULTING AND AUDITS
    January 2016 - January 2018 (2 years)
    Madrid, Spain
    - Moderate and lead Workshop sessions with different stakeholders focusing on creative and actionable short-term solutions.
    - Design of innovation processes that promote rapid decision-making.
    - Creation of Customer Journey Maps using Anthropology and Design Thinking techniques.
    Customer Journey Business anthropology Innovation Innovation Workshop Facilitation Design Thinking Decision making

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Education

  • Bachelor of Psychology
    Universidad Autónoma de Barcelona
    2007
    Psicología social, comunicación y comportamiento del consumidor.
  • Bachelor of Market Research and Techniques
    ESCI International Business School - UPF
    2009

Skill set (66)

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