Xavier Moisant

I implement digital and marketing strategies for impact-driven companies with product/service innovations and also provide consulting.

I analyzed the digital training needs of the Fédération de l’Hospitalisation Privée (FHP) to define an editorial positioning, which enabled staff to become autonomous.

I deployed a participatory commercial implantation solution (CMARUE), enabling synergy between supply and demand (geolocated display of vacant commercial spaces, post-qualification of choices through Open Data, and proximity consultation for project leaders).

I created the digital system for the project “Raconter la vie” at Éditions du Seuil to coordinate the project and the technical team for platform development, which allowed the editor to use the tools independently.I implement digital and marketing strategies for impact-driven companies with product/service innovations and also provide consulting. I analyzed the digital training needs of the Fédération de l’Hospitalisation Privée (FHP) to define an editorial positioning, which enabled staff to become autonomous. I deployed a participatory commercial implantation solution (CMARUE), enabling synergy between supply and demand (geolocated display of vacant commercial spaces, post-qualification of choices through Open Data, and proximity consultation for project leaders). I created the digital system for the project “Raconter la vie” at Éditions du Seuil to coordinate the project and the technical team for platform development, which allowed the editor to use the tools independently.

Skills: Digital Strategy · Public Relations · Digital Project Management · Corporate Communication · Project Coordination

CMARUE is a participatory commercial implantation solution that allows residents to attract the businesses they need and for businesses to set up where they are expected.

Features include:

- Geolocated display of nearby vacant commercial spaces

- Post-qualification of choices through Open Data

- Proximity consultation for project leaders

- etc.CMARUE is a participatory commercial implantation solution that allows residents to attract the businesses they need and for businesses to set up where they are expected. Features include: - Geolocated display of nearby vacant commercial spaces - Post-qualification of choices through Open Data - Proximity consultation for project leaders - etc.

Skills: Public Relations · Brand and Identity · Digital Project Management · Project Coordination

I created a range of eco-designed products made in France: Gobi Original and Street in Tritan, Gobi Indoor in glass, reusable cutlery, reusable cup (2020 turnover > €3.5 million, over 20 employees).

I assessed the impact of ecological trends on disposable products, which allowed me to design a marketing strategy to define axes of “value creation”.

I implemented a preventive eco-design policy and strategy, which uniquely positioned the products and led to the sale of over 1 million water bottles in 10 years.

I implemented effective coordination of the B2B commercial policy by creating and monitoring performance indicators.I created a range of eco-designed products made in France: Gobi Original and Street in Tritan, Gobi Indoor in glass, reusable cutlery, reusable cup (2020 turnover > €3.5 million, over 20 employees). I assessed the impact of ecological trends on disposable products, which allowed me to design a marketing strategy to define axes of “value creation”. I implemented a preventive eco-design policy and strategy, which uniquely positioned the products and led to the sale of over 1 million water bottles in 10 years. I implemented effective coordination of the B2B commercial policy by creating and monitoring performance indicators. …see more

Skills: Support and Mentoring · Sustainable Development · Public Relations · Brand and Identity · Digital Project Management · Corporate Communication · Project Coordination · Digital Marketing · Process Improvement · E-commerce · Business Development