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Xavier MaxwellXM

Xavier Maxwell

Food Biotech Product Development & Launch

€550/day
Paris, FR
3-7 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Xavier

I help brands, manufacturers, and startups transform a food/biotech idea or technology into a successful product — by combining consumer vision, business rigor, and industrial execution from concept to launch.

I design, structure, and launch innovative products at the intersection of food, biotech, and climate tech — from opportunity detection to market entry.
My approach combines business rigor, consumer intuition, and long-term vision to turn an idea into commercial success.

€10 Million top-line revenue through new product launches & new propositions.

🔬 What I do concretely:
Opportunity Exploration & Strategy: market scoping, sizing, value chain analysis

Concept & Product Development: formulation, positioning, claims, product story

Go-to-market & Partnerships: business model, P&L, industrial partnerships, launch plan

Innovation Project Management: R&D, marketing, design, data, and category coordination

🍶 Some recent projects:
Product pipeline construction for agri-food manufacturers

Securing industrial partnerships for the launch of disruptive new food concepts in the French market
€2 Million budget secured for the launch of a new service for IKEA
€70k seed funding raised to launch a foodtech in France
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Yoplait
    Innovation Brand Manager - Lead White Space
    AGRICULTURE
    February 2025 - Today (1 year and 6 months)
    Paris, France
    - Lead strategic innovation projects in France and the UK, establishing a multi-year pipeline in growth categories.

    - Drive projects end-to-end: from consumer insight generation and concept development to P&L creation, prototyping, and leadership alignment.

    - Design and implement innovation roadmaps, securing stakeholder buy-in and building robust P&L scenarios to validate business opportunities.

    - Structure and manage qualitative and quantitative testing programs to identify and prioritize winning concepts.

    - Apply a data-driven approach (NielsenIQ, Circana, Kantar) to assess market sizing, benchmark competitors, and define portfolio strategy.

    - Establish cross-functional alignment with R&D, marketing, and external partners, enabling faster decision-making and defining clear criteria for project validation or rejection.
    Partnerships Product Strategy Product Launches Marketing Contract Negotiation
  • FoodMax Ventures
    Freelance Consultant
    AGRICULTURE
    June 2024 - January 2025 (7 months)
    London, UK
    • Analysis of an SME acquisition opportunity, through market opportunity assessment and due diligence.
    • Launch of a new restaurant concept in France, including market analysis, business plan structuring, and securing a €200k loan from banking partners
    Partnerships Opportunity Study Marketing Business Plan Business Case
  • intandem - Cabinet de conseil en innovation et stratégie
    Lead Consultant in Innovation and Strategy (Permanent Contract)
    AGRICULTURE
    November 2022 - June 2024 (1 year and 7 months)
    London, UK
    • Responsible for data generation, qualitative and quantitative analysis, deliverable structuring, and client relationship management.
    • Validation and launch of a new offering for a ClimateTech scale-up.
    • Leadership on two research projects with the UK government, including framework development, 50 expert qualitative interviews, strategic report writing, and presentations to ministerial teams.
    €1 million in Revenue generated and €50 million raised through the validation of opportunities and new offerings.
    Opportunity Study Business Plan Value Proposition Design Customer Insight Innovation and Design Thinking

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Education

  • Climate emergency programme (climate risks, business model innovation)
    University of Oxford
    2024
    Climate emergency programme (risques climatiques, business model innovation)
  • of Innovation
    emlyon business school
    2020
    de l'innovation

Skill set

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