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Xavier MarieXM

Xavier Marie

User Researcher

€600/day
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Xavier

I turn your product questions into actionable insights. Specializing in user testing, MVP validation, and product strategy.

From idea to launch: I unlock what your users *really* think.

For 12 years, I've led hundreds of qualitative and quantitative studies for product, design, and strategy teams (fintech, e-commerce, SaaS). My approach: less theory, more concrete answers.

What I do (and what changes):
- **User Testing & Validation**: I test your prototypes with real users to validate (or invalidate!) your hypotheses before costly builds.
- **Product Insights**: You get prioritized, actionable recommendations, not a dusty PDF report.
- **De-risking**: I help you identify the friction points killing your acquisition/retention before they cost you dearly.
- **Team Mentoring**: I train your PMs and designers to conduct their own user research (autonomy = long-term gain).

Why choose a user researcher instead of doing it yourself?Because unconscious bias is real, and proven frameworks can save months of development. I bring structure + speed + objectivity.

I excel at:
- MVP validation and product-market fit
- Qualitative vs. quantitative A/B testing
- User onboarding strategy
- Initial discovery (discovery sprints)
- Post-launch studies (NPS, churn analysis)

My style:autonomous, organized, and direct. No fluff. You pay for expert time and clear answers.

Bonus:Anthropology (my background) = I understand the "why" behind user behaviors, not just the "what".

Ready to validate your product or revamp your user strategy? Let's go.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Montpellier (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Nîmes (up to 50km)

Experience

  • DSM Firmenich
    Strategic Prospective Research for the Taste, Texture & Health Division
    FASHION AND COSMETICS
    September 2025 - February 2026 (5 months)
    Paris, France
    Strategic prospective research for DSM Firmenich's Taste, Texture & Health division.
    Recruited a global panel of influencers from culinary, fashion, fragrance, and contemporary art circles.
    Conducted interviews and ethnography on emerging trends in their professions and daily lives.
    Facilitated interactive workshops with specially designed physical toolkits and an AI prototyping platform.
    Co-designed a comprehensive exhibition for traveling showcases across key markets.
    Anthropology Qualitative Research Consumer Insight Strategic Foresight Field Research
  • Royal Canin
    Global Project on Animal Shelters
    AGRICULTURE
    June 2025 - August 2025 (2 months)
    Nîmes, France
    Collaborative research with animal shelters and potential adopters to understand the entire adoption journey. Ethnographic observation in shelter environments, in-depth interviews with adopters and shelter staff, and iterative usability testing. Mapped barriers and opportunities across touchpoints—from initial shelter visit to post-adoption support. Identified key friction points and trust-building moments.
    Discovery Qualitative Research Customer Insight product market fit Testing and Validation
  • TotalEnergies
    Ethnography on App Usage and Mental Models
    ENERGY AND UTILITIES
    April 2023 - June 2023 (2 months)
    Paris, France
    Ethnographic exploration of how consumers think about, interact with, and adopt energy management apps. Research into mental models, decision-making heuristics, and barriers to adopting energy-saving behaviors and technologies.
    Comprehensive ethnographic work delivering actionable insights to improve the app and validate new directions.
    Mobile Application User Testing User Research Qualitative Research Consumer Insight

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Education

  • Degree from EHESS
    EHESS (School for Advanced Studies in the Social Sciences)
    2004
    DEA / Année préparatoire au doctorat en anthropologie sociale
  • Master's degree in Ethnology
    University Paris X Nanterre
    1999
    Maîtrise d'ethnologie avec spécialité en sciences cognitives

Skill set

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