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Xavier LayacXL

Xavier Layac

Performance and Commercial Management Trainer

€1,500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Xavier

✅Are you wondering about the changes in your market and want to strengthen the commercial impact of your sales force?
✅Do you want to integrate and support new talents in their commercial or managerial roles?
✅Rationalize your sales tours?
✅Negotiate with difficult clients?
✅Imagine innovative ways to prospect and develop your market potential?
✅Do you want to engage in a sales approach through specification for long circuits without having a dedicated sales force?

📢If you answer yes to 1 or more of these questions, then I invite you to contact me.

My pleasure is to bring out the super skills 🏅of your employees to support your strategy and your developments.

✔️My added values:

🢖 20 years in B2B in the building and industry sector for wholesalers and manufacturers...
🢖 ...including 10 years in specification
🢖 2 years in temporary work as a recruitment officer, business manager, then agency manager
🢖 Since 2008, I have been designing and delivering tailor-made training courses connected to your strategy and development challenges.

✔️Clients say about me that:

🢖 I love drawing parallels between managerial or commercial performance and high-level sports
🢖 I know and perfectly learn the specifics of the market of the company in which I operate
🢖 I use concrete, realistic examples from the field and my own experience as a salesperson / sector manager
🢖 I am pragmatic, always results-oriented
🢖 I rely on stories, games, images, anecdotes, videos to give meaning, challenge, make people think and stimulate creativity
🢖 I love people, transmitting, learning and growing with them
🢖 I know how to surprise and capture attention

👉Xavier LAYAC
📞
📭🏅QUALIOPI Certified | 🏅DISC + TALENT tool certified
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), La Rochelle (up to 50km), Rennes (up to 50km)

Experience

  • SYNAPS FORMATION
    Consultant Trainer and Founder
    July 2019 - Today (6 years and 11 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    My expertise reflects my professional background:
    --> B2B in the building/second-fix sector
    --> Temporary work in B2B building/second-fix: ✅In B2B distribution, Manufacturers and distributors are undergoing changes ✅Sales have shifted from "single channel" to "omnichannel": digital, platforms, specification, private labels, OEM markets, physical stores, co-opetition, roadshows, trade shows, drive-through, telesales… ✅Salespeople, whether field-based or office-based, must provide added value and demonstrate the value they bring, particularly in national negotiations with key accounts/platforms ✅Customers increasingly expect service: responsiveness, expertise and advice, price… Some challenges for temporary work agencies/ETTs: ✅Source, value, and retain candidates and temporary workers ✅Increase delegation coefficients, restore margins ✅Sell permanent placements (fixed-term and permanent contracts) ✅Recruit within the framework of a placement mandate ✅Develop multi-expertise ✅Adapt to new ways of recruiting, delegating, and doing business (e.g., social selling) ✅Manage remote teams ✅Acquire and update skills related to temporary employment law or temporary payroll management SYNAPS expertise: ✅Listening, synthesis skills, ability to question and challenge my own clients ✅Pragmatic approach, always results-oriented ✅I use memorization techniques to capture attention, transmit knowledge, and help my clients' employees progress ✅I often draw parallels with high-level sports to "enrich" my training and support your strategy and development ✅Face-to-face and/or digital training to offer you a "PHYGITAL" experience I would be delighted to discuss with you, whether for a training project or not. Xavier: 07 66 46 20 14
  • S9 FORMATION
    Associate Manager, Expert in Commercial Performance and Management
    September 2008 - July 2019 (10 years and 10 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    Triple expertise: ► Distributor side: ✅ 11 years of partnership with TECH'UP, the sales school of the Descours et Cabaud group ✅ Pedagogical design, co-construction, delivery, and deployment of tailor-made training for the subsidiaries of the 2 PROLIANS (Building) and DEXIS (Industry) networks ► Manufacturer side: ✅ Missions to imagine, implement, or strengthen the specification strategy of manufacturers in the building, second-fix, or industry sectors ► Temporary Employment Agencies side: ✅ My first profession. Design and delivery of tailor-made training in recruitment, sales, and management
  • Laufen Bathrooms AG
    Regional Sales Manager (Southeast)
    June 2002 - September 2008 (6 years and 3 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    Creation of a distribution network for the Swiss brand LAUFEN. 4 development axes: 1: Integrate sanitary and tile showrooms to showcase collections 2: Develop partnerships (showrooms and storage) with sanitary and heating wholesalers (COMAFRANC / RICHARDSON / BLEU ROUGE / BROSSETTE...) 3: Develop targeted specification contacts to secure deals and bring them to wholesalers 4: Sell and implement private label markets (JIKA brand)

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Education

  • Certification DISC tool (the language of colors) + WPMOT + TALENT, Human behavior analysis tool (DISC) + Professional motivation factors (WPMOT)
    SUCCESS INSIGHTS
    2013
    Certification outil DISC (le langage des couleurs) + WPMOT + TALENT, Outil d'analyse du comportement humain (DISC) + Facteurs de motivation professionnels (WPMOT)
  • Master's degree in Business Administration - Companies / SMEs / PMIs
    IAE Lyon
    1997
    Maîtrise AES-Entreprises / PME / PMI

Certifications

Skill set (23)

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