Freelancer profile translated to English.

Description

I support and advise you on the collection, understanding, analysis, and use of your digital (or/and offline) data so that they become a powerful competitive advantage in the digital space.

Examples of services:

=> Tagging plan (GTM, Matomo, Tag Commander)

=> Server-side GTM

=> Consent Management (GDPR, CNIL)

=> Routine tag management (Facebook Ads, Google Ads, etc.)

=> Creation of personalized dashboards (Datastudio/Looker Studio)

=> Custom analysis (web analytics, customer segmentation, product segmentation)

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

KLAXOON
Data & Dashboarding Consultant
TECH
September 2021 - November 2021 (3 months)
Creation of a Dashboard on e-commerce activity (Worldwide)
> Dynamic budgets & expenses.
> SEO (Search Console)
> Sources (LinkedIn, Facebook, etc.)
> Navigation (GA4)
> CRM
> Stripe

Data fluency consulting
Google Data Studio
Ensemble à Table
Digital Analyst (ongoing assignment)
E-COMMERCE
December 2021 - December 2021 (1 month)
Creation of Google Tag Manager tagging plan
Implementation of Google Analytics and GA4
Google Tag Manager Google Analytics Data privacy
Beaumanoir
Data Marketing Manager - Data, Digital and CRM - Beaumanoir Group
FASHION AND COSMETICS
September 2014 - July 2021 (6 years and 10 months)
Group Head of Digital Data

Implementation & evolution of the datalayer to feed third-party applications (Commander Acts)
Definition of KPIs (Traffic, CRM, e-commerce, etc.) and implementation of digital reporting (Google Data Studio)
Manager of Google Analytics accounts (Governance, Settings, Tag definition based on defined KPIs, APIs)

Project Manager for Product and Store Data

Standardization of product language within the company for marketing use (SEO, e-Merch, Web Analytics, UX, Data mining, Predictive models, Offer and Sales Reporting)
Manager of store data on digital partners (Bridge by Solocal)
Responsible for the quality and reliability of Product and Store data (Definition of data producer and data consumer processes, Creation of new data, etc.)

Other assignments:

Development of an order tracking chatbot (Bréal)
Project Manager for prospect acquisition via digital channels (Group)
Project Manager for inactive customer reactivation (Group)

Completed assignments

Functional Management of 5 traffic managers (Group) March 2017 - March 2018, Saint-Malo (1 year)
SEO and Analytics migration of the new e-commerce platform (SFCC) for the Group (7 sites)
Data analysis Web analytics Google Analytics SEO Tag Commander Dataiku