Xavier Lacaze

I am a digital native, designer of digital experiences that highlight what makes you unique. Strategist, experience designer, content creator, and art director, I combine vision, rigor, and attention to detail.

Choosing me means opting for in-depth, coherent, and creative work. It means moving forward with an expert who considers every medium — website, video, visual identity, social media — as an essential piece of a larger whole.

I believe in a useful, functional, and sensitive web. At the heart of my work is the user's lived experience, which is both my raw material and my fundamental objective. To achieve this, I design tailor-made solutions intended to clarify your brand awareness, structure your narratives, and engage your audiences.

Every collaboration is a meeting. Every digital ecosystem, an experience to design.

Current projects: Singular's, La Recyclerie, Compagnie Superflue

When the founder presented the project to me, two missions were clearly identified: define a visual identity for the web platform and design and integrate the website.

The name Opuntya comes from a robust cactus: this became the central inspiration for the logo and visual identity. After several proposals, the final logo was developed into a graphic charter and a design system.

Each micro-service was represented by a flat design illustration, highlighting the human aspect and its use of digital. These served as identifying icons within the platform.

The main mission was to bring the core of the project to life: the website.

My role was to create the UI design and integrate it in HTML/CSS.

Based on the defined graphic identity, I created mockups and a design system. Through constant iteration with the founder, we established a clear and identifiable visual line in the market.

After the mockups were approved, I integrated the pages in HTML/CSS. This work was then taken over by the development team for final implementation on the platform.

🎯 More information at https://xlcz.fr/work/opuntya

First step: create engaging content for EDF's social accounts. Respecting the aesthetic codes and tone of different platforms, and targeting defined audiences, we published content designed to capture user interest.

This content strategy is complemented by an influence approach, in collaboration with content creators.

To reach the audiences defined by the company's communication strategy, collaboration with content creators is a powerful lever. We worked particularly with micro-influencers, whose communities are more qualified and relevant.

Example:

1. TiboInShape x EDF

By combining his desire to open the doors of his gym to discover new worlds and our desire to showcase the world of electricity production, this collaboration was a natural fit to highlight our professions.

2. Nota Bene x EDF

A specialist in historical content on YouTube, it was natural to collaborate with him to showcase EDF's industrial heritage, France's leading company in industrial tourism.

Monitoring and influencing a brand's online reputation requires advanced monitoring and analysis tools. I also organized site visits for stakeholders and energy enthusiasts on social media, to better promote our facilities and our world.