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Xavier HounieuXH

Xavier Hounieu

🏆 Expert Facebook Ads | Meta Ads | Leads Gen

€350/day
47 projects
Paris, FR
3-7 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Xavier

🏆 Expert Facebook Ads / Meta Ads — Lead Generation Specialist


🎯 5 years of expertise — +€100,000/month in managed budget

📈 47 Malt missions | 43 5/5 reviews | Lead Gen across all verticals

Looking to generate more qualified leads without burning through your advertising budget? Want to turn your campaigns into a regular, predictable stream of leads for your sales team?

My profession: lead generation via Facebook Ads / Meta Ads. Not pure e-commerce, not branding: measurable and scalable lead gen.

I currently manage over €100,000/month in advertising budget for lead generation, for SMEs and agencies.

🎯 𝗖𝗛𝗔𝗧 𝗜 𝗗𝗱

🚀 Lead Gen Audit
Analysis of your campaigns, audiences, creatives, Lead Ads forms, tracking. Action plan with figures to increase your lead volume and lower your CPL.

🛠 Lead Acquisition Setup
Business Manager, Pixel, Conversions API, Lead Ads forms, CRM integration. First leads within 7 days.

📈 Lead Generation Campaigns Management
Creation and optimization focused on lead gen. Audiences, retargeting, creative A/B testing, scaling on target CPL.

💡 Lead Gen Funnels
Dedicated landing pages, native Lead Ads forms, qualification paths, automations to maximize lead → client conversion.

📊 Weekly Reporting: lead volume, CPL, qualification rate, ROI.

🌐 Lead Generation Across All Verticals

- B2B Lead Gen (software, consulting, agencies, service providers)
- E-commerce and DTC Lead Gen
- Real Estate Lead Gen (developers, agencies, tax optimization)
- Training Lead Gen (coaching, info-preneurs, schools)
- Health Lead Gen (audiologists, dentists, physiotherapists, osteopaths)
- Insurance Lead Gen (brokerage, senior health insurance, provident insurance)
- Local Lead Gen (sports, beauty, wellness)

🏆 đ—Ș𝗛𝗬 𝗖𝗛𝗱𝗱𝗩𝗘 𝗠𝗘

✅ +€100,000/month in managed budget
✅ 47 Malt missions, 43 5/5 reviews
✅ Lead Generation Specialist, not a generalist
✅ Response within 1 hour

Contact me for your Lead Gen needs.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Expert Facebook Ads
    SOCIAL NETWORKS
    January 2019 - Today (7 years and 5 months)
    Paris, France
    👉 Freelance expert in online acquisition and advertising: Facebook Ads, Meta Ads (Instagram Ads) and Google Ads

    MY SKILLS:

    📈 Advertising strategy on Facebook Ads, Meta Ads and Google Ads:
    ‱ Management and optimization of advertising accounts on Facebook Ads, Meta Ads (Facebook and Instagram) and Google Ads
    ‱ Advanced setup of Business Manager and Pixel for Facebook Ads, Meta Ads and Google Ads with conversion tracking
    ‱ Scaling and optimization of Facebook Ads, Meta Ads and Google Ads campaigns for maximum return on investment
    ‱ Creation of targeted advertising strategies for sectors like e-commerce, B2B, real estate and startups via Facebook Ads, Meta Ads and Google Ads
    ‱ Complete audit of Facebook Ads, Meta Ads and Google Ads accounts including analysis of budget, targeting, and creative content

    🎯 Lead Generation with Facebook Ads, Meta Ads and Google Ads:
    ‱ Design of lead generation strategies tailored to physical and digital businesses via Facebook Ads, Meta Ads and Google Ads
    ‱ Creation of optimized landing pages and conversion funnels for Facebook Ads, Meta Ads and Google Ads
    ‱ High-performing retargeting strategies on Facebook Ads, Meta Ads and Google Ads to convert engaged prospects

    🎹 Creative Strategist for Facebook Ads, Meta Ads and Google Ads:
    ‱ Development of creative briefs to test effective ads on Facebook Ads, Meta Ads and Google Ads
    ‱ Analysis and optimization of ad performance on Facebook Ads, Meta Ads and Google Ads based on current trends
    ‱ Constant monitoring to leverage new advertising trends on Facebook Ads, Meta Ads and Google Ads

    My clients and typical projects:
    📌 E-commerce: jewelry, accessories, cosmetics, baby products, home appliances
    📌 Lead Generation: B2B companies, SMEs, sports clubs, real estate and local businesses
    📌 Startups and SaaS:
    📌 Tourism and travel
    Facebook Ads Facebook Marketing Facebook TikTok Ads Instagram Instagram Marketing TikTok Facebook Pixel Expert Facebook Ads Expert Meta Ads Expert Instagram Ads Instagram Ads Facebook & Instagram Ads Facebook Advertising Instagram Advertising Meta Advertising Google Ads Management Google AdWords SEA Google Ads Traffic Acquisition Traffic Management Facebook Business Manager Facebook Marketing Marketing
  • GRAND ÉCART
    Freelance Facebook ads
    TRAVEL AND TOURISM
    January 2023 - February 2023 (2 months)

    Assisting as a traffic manager in implementing a Facebook ads acquisition strategy

    • Facebook ads pixel setup
    • Facebook ads campaign setup
    • Facebook ads retargeting
    • Creative design and Facebook ads landing page improvement
    • Creation of integrated Facebook Ads forms
    • Optimization of integrated Facebook Ads forms
    • Facebook Ads campaign optimization
    Facebook Marketing Facebook Ads Facebook Instagram Marketing Instagram Meta Ads Traffic Management Traffic Acquisition Expert Facebook Ads Expert Meta Ads Expert Instagram Ads Expert Google Ads Traffic Manager Expert Ads Instagram Ads Facebook Business Manager Facebook Pixel Facebook Advertising Facebook API Marketing
  • Schoolab
    Growth hacker
    DIGITAL AND IT
    May 2022 - December 2022 (7 months)

    Support for a Facebook ads and Google ads campaign as a traffic manager

    • Management of theFacebook adsbudget
    • Management of Facebook ads campaigns
    • Facebook ads retargeting
    • Detailed client reporting
    • Facebook ads retargeting
    • Creative design and Facebook ads landing page improvement
    • Creation of integrated Facebook Ads forms
    • Optimization of integrated Facebook Ads forms
    • Facebook Ads campaign optimization
    Facebook Marketing Facebook Ads Facebook TikTok Ads Instagram Traffic Acquisition Facebook Pixel Google Ads Meta Ads Expert Meta Ads Expert Facebook Ads Expert Instagram Ads Instagram Ads Instagram Marketing Facebook Advertising Publicité Instagram Marketing

Reviews

5.0

Out of 43 ratings

B

Bastian

ISFP

Reviewed on 2/21/2025

TrÚs bonne expérience avec Xavier qui est force de propositions, a une bonne analyse du marché et des produits. Mais le plus important, c'est que l'on a du résultat grùce à ce travail. Je recommande

Xavier has chosen to hide 2 reviews

2 written reviews are private.

Recommendations

MM
Jean-Sébastien SarbajiJS
Mehdi MensiMM
+5
Mathis Morand and 7 other people have recommended Xavier

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Education

  • Comparative Government Sciences
    Sciences Po Grenoble
    2019

Certifications

  • Facebook blueprint
    Meta
    2022
    https://www.facebook.com/business/learn
    Expert Meta Ads Meta Advertising Expert Facebook Ads Facebook Business Manager Facebook Marketing Facebook Advertising Facebook & Instagram Ads Facebook Ads Instagram Marketing Instagram Instagram Ads Instagram Advertising Meta Ads
  • Google blueprint
    Google
    2023
    Google Ads Google Analytics Google AdWords Google Tag Manager

Skill set

Categories