About Xavier
đ Expert Facebook Ads / Meta Ads â Lead Generation Specialist
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Spanish
Native or bilingual
Experience
- FreelanceExpert Facebook AdsSOCIAL NETWORKSJanuary 2019 - Today (7 years and 7 months)Paris, Franceđ Freelance expert in online acquisition and advertising: Facebook Ads, Meta Ads (Instagram Ads) and Google AdsMY SKILLS:đ Advertising strategy on Facebook Ads, Meta Ads, and Google Ads:âą Management and optimization of advertising accounts on Facebook Ads, Meta Ads (Facebook and Instagram), and Google Adsâą Advanced configuration of Business Manager and Pixel for Facebook Ads, Meta Ads, and Google Ads with conversion trackingâą Scaling and optimization of Facebook Ads, Meta Ads, and Google Ads campaigns for maximum return on investmentâą Creation of targeted advertising strategies for sectors like e-commerce, B2B, real estate, and startups using Facebook Ads, Meta Ads, and Google Adsâą Comprehensive audit of Facebook Ads, Meta Ads, and Google Ads accounts including analysis of budget, targeting, and creative contentđŻ Lead Generation with Facebook Ads, Meta Ads, and Google Ads:âą Design of lead generation strategies tailored for physical and digital businesses via Facebook Ads, Meta Ads, and Google Adsâą Creation of landing pages and conversion funnels optimized for Facebook Ads, Meta Ads, and Google Adsâą High-performing retargeting strategies on Facebook Ads, Meta Ads, and Google Ads to convert engaged prospectsđš Creative Strategist for Facebook Ads, Meta Ads, and Google Ads:âą Development of creative briefs to test effective ads on Facebook Ads, Meta Ads, and Google Adsâą Analysis and optimization of ad performance on Facebook Ads, Meta Ads, and Google Ads based on current trendsâą Constant monitoring to leverage new advertising trends on Facebook Ads, Meta Ads, and Google AdsMy clients and typical projects:đ E-commerce: jewelry, accessories, cosmetics, baby products, home appliancesđ Lead Generation: B2B companies, SMEs, sports clubs, real estate, and local businessesđ Startups and SaaS:đ Tourism and travel
- GRAND ĂCARTFreelance Facebook adsTRAVEL AND TOURISMJanuary 2023 - February 2023 (2 months)
Accompanying as a traffic manager in setting up a Facebook ads acquisition strategy
- Setting up the Facebook ads pixel
- Implementing Facebook ads campaigns
- Facebook ads retargeting
- Designing creatives and improving Facebook ads landing pages
- Creating integrated Facebook Ads forms
- Optimizing integrated Facebook Ads forms
- Optimizing Facebook Ads campaigns
- SchoolabGrowth hackerDIGITAL AND ITMay 2022 - December 2022 (7 months)
Support for a Facebook ads and Google ads campaign as a traffic manager
- Management of theFacebook adsbudget
- Management of Facebook ads campaigns
- Facebook ads retargeting
- Detailed reporting to the client
- Facebook ads retargeting
- Designing creatives and improving Facebook ads landing pages
- Creating integrated Facebook Ads forms
- Optimizing integrated Facebook Ads forms
- Optimizing Facebook Ads campaigns
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Education
- Comparative Government SciencesSciences Po Grenoble2019
Certifications
- Google blueprintGoogle2023