Freelancer profile translated to English.

Description

I support leaders in managing their digital transformation projects.

**>> Digitalization of sales and marketing**: CRM / Sales & Marketing automation / Scrapping & enrichment / Multichannel strategy / ...

**>> Digitalization of the HR function**: ATS / Sourcing / Onboarding / Training / ...

I undertake **operational consulting missions**:

- **Boost a transformation**: Digital maturity assessment / Strategy / Action plan / Operational coaching

- **Upgrade process & tool performance**: Digital process and tools audit / Strategy and opportunity analysis / Operational roadmap

- **Launch operations**: Process writing / Digital tool selection / Solution configuration and deployment / Training, documentation, and acculturation

or as a **interim manager**, full-time or shared.

Entrepreneur / consultant / speaker.

Fluent English / Native French.

My method:Augmented servicesandeXperience Hacking

(Visit the XH Consulting website for more info)

Some references:

Startups & SMEs: Probabl, Carbase, Keyprod, Scaleway, Klee commerce, Colibee, Caudalie, Kolibree, ACTIVe3D, Tech4Field, Apila, Kick Your App, Baracoda

Key accounts: Derichebourg Multiservices, Kingfisher, P&G Oral care, Canal+, Publicis, Groupe Atlantic

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Colibee
Marketing, Communication and Digital Director - Interim Management
CONSULTING AND AUDITS
January 2018 - February 2020 (2 years and 1 month)
Paris, France
A next-generation consulting firm, Colibee is transforming its organization and operational processes to manage its growth. The implementation of a proprietary business platform is at the heart of the strategic plan.

Definition and execution of the 2 digital and marketing components of the strategic plan:

Marketing component: Reorganization of the department into a "digital first" team of 4 people to manage the 2 strategic segments: Clients (large accounts CAC / SBF) and Consultants (Management of a community of 700 freelancers).
The marketing mix includes in-sourced inbound marketing, social media (including social selling), search engine marketing (SEO + SEA), media campaigns, numerous physical events, and coordination with a press relations/influencer agency.

Digital component: The scope covers responsibility for the proprietary business platform as well as supporting other departments in implementing digital solutions such as CRM Sales (Hubspot) and Linkedin Sales Navigator.
Recruitment and management of a technical team of 5 people working in Scrum to develop the new platform. Specification and execution of the product roadmap.
Team Management Web Marketing Strategy Scrum Email Marketing LinkedIn Marketing Product Management
DERICHEBOURG Multiservices
Chief Digital Officer / Director of Digital Strategy: Interim Management Mission
ENVIRONMENTAL
May 2016 - August 2017 (1 year and 4 months)
Paris, France
Definition and execution of a digital transformation plan for the Multiservices division of the group (14 subsidiaries in outsourced services to companies and local authorities / 29K employees - €800M turnover).

Key achievements of the digital plan:
- Creation and management of a digital department (recruitment, tools, and methodology)
- Implementation and coordination of a cross-functional working group "Derichebourg Experience"
- Management of the "French IoT" partnership with Docapost
- Implementation of a Social Media policy
- Management of marketing campaigns for the launch of "innovation" offers
- Specification and digital management of 2 disruptive innovation projects in IoT
- Digital management of 2 HR / Training projects
- Specification of a new business application in incremental innovation
CAUDALIE
Global Digital Director: Interim Management Mission
FASHION AND COSMETICS
May 2015 - January 2016 (8 months)
Paris, France
Definition and execution of a digital transformation plan. Management of operations and teams spread across Europe, the USA, and Asia.

Key achievements of the digital plan:
1 - Reorganization of the digital "silo" -> decentralization
2 - E-commerce:
- Redesign of navigation / product catalog menu
- Implementation of an appointment booking module for stores
- Implementation of an affiliate program
3 - Loyalty / CRM:
- Redesign of the loyalty program with a Phygital approach
4 - IT:
- Migration from an in-house infrastructure to an AWS Cloud solution
5 – Communication
- International coordination of 2 product launch campaigns