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Xavier HenninotXH

Xavier Henninot

Business Steering Advisor - AI Trainer

€800/day
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Xavier

Running a small business, a craft business, a liberal profession, or a retail store is a solitary exercise. In addition to excelling in your trade, you juggle financial management, internal processes, commercial strategy, and digital innovation. This mental load, often borne in isolation, generates stress and a feeling of managing "day-to-day."

My role is to become your trusted partner: your Right Hand. I offer you comprehensive support, not only on the economic side but on all levers of your performance:
→ Strategy: Define a clear vision and concrete objectives.
→ Steering: Master the numbers (margin, revenue, selling price).
→ Organization: Simplify processes to save time.
→ Innovation: Integrate AI to multiply your efficiency.

My approach is based on empathy, pragmatism, and a friendly practical sense. The objective: 360° decision-making that brings you peace of mind.

💡 AI: A Tool at the Service of Your Management
Artificial Intelligence is not just a marketing tool; it is a strategic lever for the small business owner. That's why I integrate AI directly into my 360° support.

Thanks to my expertise as a trainer and explainer, I show you how AI becomes an extension of your strategy:

→ Strategic Decision Support: Use AI to quickly analyze business scenarios or refine an offer structure.
→ Optimization of Internal Processes: Save time on administrative tasks, quote preparation, or client file management.
→ Impactful Commercial Communication: Generate content (LinkedIn, SEO, scripts) that resonates with your client expertise and supports your growth.

I am the expert who makes AI simple, concrete, and directly profitable for your small business.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • TwentyTwo Pilotage & Performance
    Founder and Manager
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 3 months)
    Lille, France
    • Conducted strategic and organizational diagnostics for SME/VSE managers. Implemented action plans focused on sustainable performance (profitability, digital transformation, AI).
    • Supported digital transformation and business steering through simple, adapted, and pragmatic tools.
    • Assisted with business creation: developed 3- or 5-year financial forecasts, built business plans, ensured project/market/resource coherence, coached the founder.
    • Provided training and workshops for business leaders on integrating generative AI into their daily professional lives.
    Business Plan Development artificial intelligence Performance Steering Business Strategy Budgetary Steering
  • Groupe Apside
    IT Performance Director
    DIGITAL AND IT
    May 2021 - May 2023 (2 years)
    Paris, France
    • Led a team of 25 employees across multiple sites (Lille, Paris, Bordeaux) focusing on technical, human, and economic performance (€3.5 million budget).
    • Structured internal skills through a transformation plan to align teams with the IT department's new strategic directions.
    • Supported the Executive Committee with recommendations on IT strategy and presented the IT roadmap.
    • Optimized IT costs and improved budget tracking by implementing economic performance KPIs.
    • Managed the deployment of Cloud and cybersecurity tools to ensure a high-performing and secure work environment.
    Budgetary Steering Project Management Organization Consulting Team Management
  • Apside Nord
    Branch Manager
    DIGITAL AND IT
    November 2008 - May 2021 (12 years and 6 months)
    Lille, France
    • Defined and implemented the commercial development strategy for the Hauts-de-France branch.
    • Managed economic activity (€7 million revenue, €700K EBIT) and regularly reported to the Executive Committee.
    • Supervised a multidisciplinary team of 8 people and led a collective of 80 technical consultants.
    • Developed internal skills and proactively managed careers.
    • Oversaw strategic projects for major clients (Stellantis, Decathlon, IN Group).
    • Managed referencing processes and the deployment of service level agreements.
    Team Management Budgetary Steering Project Management Talent Recruitment and Management IT Process Consulting

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Education

  • Finance and Management Control Option
    Business School
    1996
    option Finance Contrôle de Gestion /
  • University Diploma in Technology (DUT) in Management Information Systems
    Robert Schumann University
    1992
    DUT Informatique de Gestion

Skill set

Categories