Freelancer profile translated to English.

Description

Expert in Social Ads and Content Management, I help companies grow their digital presence with a data-driven and creative approach.

My specialty: I don't just manage campaigns. I build complete acquisition ecosystems where media performance and content work together to generate tangible results (sales, leads, brand awareness).

I place great importance on understanding my clients' business challenges to propose tailored strategies aligned with their objectives and market.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km)

La Provence Médias
Digital and Video Product Manager
SOCIAL NETWORKS
February 2007 - Today (19 years and 6 months)
Marseille, France
Digital Product Manager specializing in video and Social Ads expert, I support brands in designing, deploying, and optimizing high-performing digital strategies.

At the intersection of marketing, data, and creation, I manage projects end-to-end: from analyzing user needs to implementing advertising campaigns, including producing high-impact video content.

My approach is based on a balance between performance and creativity: designing effective digital solutions while developing engaging content, adapted to platform codes (Meta, TikTok, LinkedIn).
Social Media Brand Content Google Ads Communication Strategy Social Ads
A mon compte
Social Ads & Content Manager Expert | Meta, TikTok, LinkedIn | Acquisition & Brand Content
SOCIAL NETWORKS
May 2011 - Today (15 years and 3 months)
Marseille, France
Digital marketing expert specializing in Social Ads and Content Management, I help brands grow online through high-performing acquisition and content strategies.

I work across the entire marketing funnel: from strategy definition to campaign optimization, including creating engaging content aligned with brand identity.

My goal: generate measurable performance (leads, sales, brand awareness) while building a strong and consistent brand image.

Social Ads – Meta (Facebook & Instagram)
Definition of acquisition and retargeting strategies
Creation, management, and optimization of campaigns (conversion, traffic, lead)
Implementation of high-performing conversion funnels
A/B testing (audiences, creatives, copywriting)
Performance analysis (ROAS, CPA, CTR…) and reporting
Meta Pixel & tracking installation and management (events, Conversions API)
Scaling profitable campaigns

Social Ads – TikTok Ads
Development of strategies adapted to the TikTok ecosystem
Creation of performance and branding-oriented campaigns
Definition of creative angles and video scripting
Performance piloting and continuous optimization
Trend monitoring to maximize engagement and virality

Social Ads – LinkedIn Ads
B2B strategies (lead generation, awareness, nurturing)
Creation and management of campaigns (sponsored content, message ads…)
Advanced targeting (industries, job titles, companies)
Optimization of cost per lead (CPL)
Implementation of B2B forms and funnels
Performance analysis and recommendations

Content Management & Brand Content
Definition of editorial strategy and brand guidelines
Creation of engaging content (posts, scripts, concepts)
Editorial calendar management
Development of storytelling and brand identity
Content adaptation for platforms (Meta, TikTok, LinkedIn)
Optimization for engagement and conversion
Competitive analysis and social media trends
Social Ads Acquisition Strategy