Freelancer profile translated to English.
Back to original languageAbout Xavier
Hello.
I am a specialist (+20 years of experience) in corporate communication, crisis communication, public affairs, press relations, and influence strategies. With a very good understanding of activist phenomena.
I articulate these disciplines by adding others such as CSR, in order to give substance to what is called "corporate engagement".
My credo is impact. I am convinced that, in a completely saturated media environment where the most outrageous positions are highlighted, it is essential to be able to articulate a certain form of radicality in the methods of engagement with extreme nuance on the substance, in order in particular to restore complexity to public debate. This is the courage of nuance...
In short, I like to commit myself to companies that are facing sensitive and intense challenges in terms of image, reputation, regulation, and public debate.
I have worked in and for very diverse environments: the pharmaceutical industry, medical research, water and environmental professions, higher education, tobacco, electronic cigarettes, plastics...
I have real and recognized writing skills and am capable of writing op-eds, statements, position papers, or strategic plans.
As a long-distance triathlete and Ironman enthusiast, my credo is "anything is possible".
I offer an exclusive workshop titled "New influence strategies, crises, and activist threats":
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris 15e Arrondissement (up to 50km)
Experience
- GROUPE ONYX
On Malt
Crisis CommunicationFebruary 2024 - February 2024Paris, FranceIntervention to quickly deal with a very hostile press campaign. Work on repositioning, key messages, and relations with journalists and company clients. Protection of the client's reputation and image. - MERCI BOBBYPress RelationsJanuary 2023 - January 2023 (1 month)Paris, FranceLaunch of a platform for students to conduct online career assessments with coaches and in partnership with associations: Merci Bobby.
- BOUTIQUE INOUIStatement WritingAugust 2022 - September 2022 (1 month)Paris, FranceWriting a "statement" and talking points following accusations against the company on social media that could have escalated into a crisis.
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Education
- Sciences PoInstitut d'Etudes Politiques de Paris1996Section économique et financière.
- DESS Marketing Studies and StrategiesInstitut d'Etudes Politiques de Paris1998