Xavier Bro

Definition of the omnichannel marketing and communication plan (EMEA, USA, APAC…) Transformation of the digital strategy (lead generation, awareness, SEO, SEA, SMA…) Definition and management of the marketing budget, implementation of KPIs, reporting Revision of product mix, launch of offers for three B.U. (Defense, Security…) Creation of sales materials with CDP, management of promotional campaigns Design, writing of content and analysis of a multilingual website of 800 pages Launch of brands internationally and management of the portfolio Organization of 18 international trade shows (defense, security, optics, optronics…) Supervision of a team of 5 employees and service providers (agency, freelancers) + 40% of qualified incoming leads, +45.8% of awareness in one year, CTR +52%, CPC: -17%

Annual international marketing and communication plans Constant monitoring and market analysis (smartphone, IoT, 5G, DAS) Definition and deployment of a digital strategy (SEO, Community management…) Close collaboration with product managers, launch of offers (products and services) Management of eight international brands, launch of a quality label Communication management (PR, media, international trade shows, crisis) Management of a team of 7 people and an external communication agency C.A. growth of + 50%, improvement of the conversion rate of 35%

Development of the company vision and coaching of managers Analysis and strategic recommendations, support for operational teams