Description

Senior digital consultant with over 20 years of experience in performance marketing, data analytics and customer journey optimisation, mainly in demanding environments (banking, insurance, telecoms, media).

I help companies transform their data into concrete growth drivers: improving conversion rates, optimising media campaigns, structuring KPIs and managing digital performance.

My approach is data-driven, business-oriented and actionable, combining strategy, analysis and operational implementation.

Key areas of expertise:

CRO & A/B testing (Adobe Target)
Analytics & tracking (Adobe Analytics, Google Analytics, GTM)
Funnel & customer journey optimisation
Media performance (Google Ads, Social Ads)
Client workshops & strategic support

Results achieved:

+40% conversion on online financial journeys

−50% CPC through SEA restructuring

+25% SEO traffic

Available for audits, one-off assignments or long-term support.

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Pass
Product Owner Loyalty
DIGITAL AND IT
January 2022 - December 2025 (3 years and 11 months)
Brussels, Belgium
Mission: Drive product evolution by aligning the loyalty solution with customer needs and emerging AI technologies, ensuring business value and scalability.
•  Led workshops with business stakeholders to redefine the solution's value proposition, aligning it with customer needs and AI opportunities.
•  Defined and maintained a clear product roadmap; managed the backlog in an Agile environment with key stakeholders.
•  Onboarded clients effectively by designing relevant and valuable use cases tailored to their needs.
Project Management Customer Journey Web analytics Strategic planning Agile method
EVO Group
Head of Digital Media Performance
January 2021 - January 2022 (1 year)
Mission: Lead the media performance department, enhancing team expertise and optimizing digital strategies across multiple client portfolios.
•  Supervised a junior team and enhanced their skills through training sessions and workshops.
•  Successfully managed digital media strategy and planning across multiple clients to ensure KPIs were met.
•  Introduced new media platforms (e.g., TikTok, Google Discovery) into the company's offering and organized training to support team adoption.
Business & Decision
Digital Marketing Solutions Consultant
January 2019 - January 2021 (2 years)
Mission: Advise clients on advanced digital marketing tools and lead digital transformation initiatives with a data-driven and user-centric approach.
•  Delivered pre-sales presentations on advanced marketing technologies such as DMP and CDP.
•  Contributed to the digital transformation of telecom provider VOO, facilitating workshops and creating actionable user stories for IT teams.
•  Conducted an in-depth study for Carrefour Finance, combining analytics and user interviews, which significantly improved the online conversion funnel.