Freelancer profile translated to English.
Back to original languageAbout Xavier
👉 I would be delighted to adapt certain processes that I put in place as Editorial Manager at SeLoger (150 contents published each month) to your editorial production, whether byproducing the contents myselfor by supervising their production.
👉 My rich and diversified background combines several experiences:
-Content Managerat the advertiser (SeLoger), where I contributed to the creation of a Corner dedicated to Brand Content, a true Content Factory/integrated agency.
-Journalist and web writer(10 years in writing and 6 years as a freelancer, with roles such as section head, deputy editor-in-chief at Bauer and Axel Springer).
-Production Managerin a content creation agency (Digital Content Expert).
👉 My expertise covers:
- Brand Content:implementation of editorial strategies, storytelling, copywriting, UX writing.
- SEO:content optimization to maximize their impact.
**- Multi-format production and distribution**: articles, videos, infographics, podcasts, white papers, customer testimonials, etc.
- Project management and steering:team management and simultaneous management of various projects.
- Digital and social networks:in-depth knowledge of digital ecosystems.
👉 Some ofmy employers/clients:SeLoger, MeilleurTaux, La Centrale, AS & Associés, Artur'in, Prat!que, BienChoisir, Linkeo, Vie Pratique Féminin, Le Nouvel Obs, Quartus, Girls!, DCE, Closer.
👉 Curious, organized and proactive, I leadseveral projects in parallel with rigor andcreativity. My approach is results-oriented, adaptable and always aligned with business objectives. I pay particular attention to the tone and style of the content, in order to adapt them to the target, the distribution channel and the objectives.
👉 Finally, having done part of my studies in London, I am fluent in English, which I use daily in a professional context 🇬🇧
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SeLoger/Groupe Aviv/Axel SpringerDeputy Editorial ManagerREAL ESTATEFebruary 2020 - Today (6 years and 4 months)Paris, France- Supervision of content production (B2C/B2B/Corporate/Content Marketing/Brand Content) on the editorial sites of SeLoger, SL Neuf, SL Construire, Bureaux & Commerces, Belles Demeures, Logic-Immo and ProSeLoger.- Creation/management of a Brand Content Platform.- Creation of content in support of the brand strategy and in collaboration with the operational, brand, marketing, partnership, communication, creative/design & social media teams.- Management of editorial teams (internal + external).- Briefing of service providers (freelancers + agencies).- Collaboration with SEO and UX teams.- Management/planning of the editorial/content strategy. International cooperation (Immoweb-Belgium/Immowelt-Germany). Analysis/monitoring of the performance of activities and the editorial budget.- Implementation of innovations (processes, concepts...) and diversification of formats (articles, infographics, customer testimonials, videos, podcasts...).- Monitoring of KPI's and - - ROI of actions taken.- Implementation of information monitoring and competitive benchmarking.
- DIGITAL CONTENT EXPERTDeputy Production ManagerFebruary 2017 - January 2020 (3 years)-Supervision of content production (articles, videos, podcasts...). Coordination of production stages, from design/feasibility study to publication/distribution.-Collaboration with the editorial, creative, social departments to guarantee the quality, consistency and delivery times of the content.-Framing of client needs and performance monitoring.-Management of production schedules and budgets.-Synchronization of internal/external assets (freelancers, production companies...).- Participation in calls for tenders and editorial committees.
- SeLoger.com (site d'annonces immobilières)Journalist writerREAL ESTATEJuly 2014 - February 2020 (5 years and 7 months)Paris, France• Design/writing of articles on real estate• Writing the script for SeLoger videos ("What should you look at during a visit?", "how to estimate the cost of the work?", etc.),• Conducting interviews with players in the real estate sector (real estate agents, developers, notaries),• Participation in the editorial design of the new version of the BellesDemeures.com and Vacances.SeLoger.com sites,• Publication in the content management tool (CMS) / integration of photos,• Creation of a "real estate" glossary and special files ("Pinel Law, how does it work?", "That's it, it's decided. I'm tax exempt!",• Implementation of information monitoring specific to the real estate market,• To consult my articles: http://edito.seloger.com/users/xavier-beaunieux?page=1
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Education
- Multimedia journalist writerCFPJ / EMI-CFD2011- Maîtrise des techniques rédactionnelles et les principes d'organisation de l'information propres au web. - Conception en amont de l'information multimédia et interactive. - Traitement d'un sujet en utilisant/articulant les différents outils multimédias (texte, son, vidéo, portfolio, etc.).