Wytske Rijkers

As a creative all-rounder, I have experience in leading both a creative and marketing team, where I was responsible for translating strategy into tangible and inspiring results. I move smoothly between concept development, styling, and visual communication and have realized projects in both the retail and hospitality sectors.

My work ranged from developing campaigns, social media content, websites, and newsletters to setting up advertisements and photoshoots. I took care of the creative line and the practical execution, always with an eye for detail, brand identity, and target audience.

In addition, I managed creative teams and directed external partners – photographers, designers, and agencies – taking responsibility for planning, budget control, and quality assurance. Thanks to my structured yet creative approach, I managed to deliver projects not only on time and within budget but also at a high level.

What sets me apart is my ability to bring together idea and execution: from a strong concept to thoughtful styling and a professional end product. Whether it's a retail campaign that stands out in a busy shopping street or a hospitality concept that combines experience and brand values, I provide creative solutions that make a real impact.

Responsible for concept development, social media, website, newsletters, advertisements, photoshoots, and styling. Management of creative teams and external partners, including planning, budget, and quality control.

Responsible for concept monitoring, concept development, social media, website, photoshoots, newsletters, advertisements, and graphic design. Also managing and coordinating creative teams and external partners, including planning, budgeting, and monitoring deadlines and quality standards.