Wouter Van De Velde

I help technical B2B companies transform their sales process from founder-dependent to a scalable system. With three years of experience at Noldus Information Technology (selling research equipment to psychology labs) and as the founder of Sell Successfully, I understand the mindset of technical founders who excel at building products but struggle with sales.

My approach: the S.E.L.L. Method

Sustainable: Sustainable systems that work without your personality

Effective: Proven methodologies for higher conversion rates (from 15-25% to 40%+)

Long-term: Strategic thinking focused on scalability

Leverage: AI automation with n8n, Smartlead, and Apollo.io for efficient processes

Concrete results

For VC Challenge, I generated €200k in revenue in five months through lead generation and sales system implementation. I help founders who underprice (30-50% too low) and convert too few demos.

What I do

Analyze sales call recordings and convert them into repeatable playbooks

Develop qualification scorecards

Build AI-driven outreach workflows

Implement GTM strategies that fit technical founders

Also available for

Through Pink Pineapple, I provide web development and GTM consultancy for cleantech and fintech companies, focusing on StoryBrand messaging and conversion optimization.

My USP: I am the "anti-sales-bro" consultant. No aggressive tactics, but systematic processes that feel authentic to technical founders. Engineer-to-engineer communication, data-driven approach.

Based in Mallorca, native Dutch