Description

Accomplished Digital Leader with extensive experience in

Product Management, Agile Methodologies, and Digital

Transformation. Proven track record in leading large teams,

developing innovative strategies, and delivering scalable digital

solutions. Expert in e-commerce, mobile apps, UX, and data-

driven decision-making.

Languages

Workplace preferences

Can work on-site

München (up to 50km)

apinity GmbH
CPO
SOFTWARE PUBLISHING
December 2023 - Today (2 years and 6 months)
München, Germany
Short Overview:
Reshaping AI Strategy, Defining Value Proposition to achieve Product Market fit.
Led UX, Product and Analytics Departement.

Challenge
Unclear product market positioning, developer-focused UX, no
GTM alignment.
Approach
Persona shift (developers → decision-makers), value proposition
sharpening, GTM strategy, UX alignment, cross-functional setup.
Impact
✔ Clear GTM & value proposition
✔ First BD pipeline (Apigee, Helaba, Synpulse)
✔ Better cross-functional execution
Product Development Product Strategy Leadership Agile method Growth Strategy
Gini GmbH
Head of IT
December 2022 - March 2024 (1 year and 3 months)
Led a team of 6 backend developers and Dev Ops Engineers.
Spearheaded internal IT reorganization.
Retail Capital Partners - ARCHIVE
Head of E-Commerce
CONSULTING AND AUDITS
July 2022 - January 2023 (6 months)
Essen, Germany
Senior Expert for digital transformation and Interim Head of Product for Galeria Kaufhof Online Shop.
Leading 4 Productmanager and UX Departement. Focus was conversion optimization.
Team Leadership E-commerce Digital Transformation Conversion Optimierung Product management

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