Wolfgang Göddertz

I prepare companies for the AI working world with digital assistants, clear roles, and workflows that immediately relieve teams and improve decisions.

As a strategy consultant, I support SMEs in making marketing, sales, and organization more efficient, focused, and effective.

For over 30 years, I have worked internationally in leadership, marketing, and sales functions, and today I combine this experience with modern AI integration. My approach is practical, implementation-oriented, and consistently focused on sustainable growth.

I develop clear strategies, build functioning structures, and support companies in their transformation towards AI-capable, hybrid organizations. I also rely on digital assistants that provide measurable relief in daily operations. In marketing, sales, and management.

My focus areas:

• Development & implementation of holistic marketing and sales strategies

• Building and leading high-performing departments and project teams

• AI integration in marketing, sales, and operational processes

• Design of clear role models and efficient workflows

• Go-to-market, cross-channel campaigns & brand leadership

• Market research, competitive analysis & data-driven strategy development

• Development of new sales channels and growth initiatives

• Budget planning, controlling, and performance reporting

• Event management – from trade fairs to incentives

As a panel speaker and board member, I actively shape strategic development and contribute my experience in transformation and growth phases.

• Leadership of the EMEA marketing team

• Representation of EMEA marketing in global meetings towards management and all internal and external stakeholders

• Strategic planning and implementation of advertising, PR, SoMe, direct marketing, and event activities

• Creation and implementation of communication and product concepts for building new sales channels

• Leadership of cross-functional project teams

• Planning, review, and reporting of sales and marketing budgets

• Development and implementation of channel marketing activities for EMEA channel partners to expand market share and pursue growth objectives (revenue and OPI).

• Creation of an annual channel marketing plan for EMEA in collaboration with the regional sales team

• Coordination of the marketing and sales team in the implementation of a marketing plan to support product positioning and brand initiatives.

• Planning and execution of campaigns, trade fairs, and other promotional activities

• Development of B2B marketing materials such as white papers and case studies.

• Alignment of the latest product and marketing information with regional sales teams